A whole new category in hair growth: For your hair, and your health.

Senior Director, Marketing Insights & Analytics

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Employer Provided Salary: $175,000-$215,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

The Senior Director, Marketing Analytics & Insights will contribute to Nutrafol’s growth by identifying actionable insights that enhance the customer experience and drive revenue growth across the organization's various sales channels. The ideal candidate will have a passion for understanding consumer behaviors, a consistent track record of successfully tackling complex measurement challenges in digital channels, and a strong foundation in the B2C/DTC e-commerce space.

The ideal candidate is data-driven, results-oriented, and comfortable operating across all levels of the business, from strategic to tactical. Reporting to the VP of Data & Insights, this role will be filled by a high performer with experience developing tools to predict revenue and spend recommendations, identifying and quantifying high-value actions, and identifying and understanding the behavior of audience segments/cohorts.

The team's perfect fit is someone who is energized by working with fast-paced, entrepreneurial teams with a high degree of ownership. This role requires comfort working with complex challenges, appreciation of white space, and the ability to work with stakeholders across marketing, technology, and business roles. 


  • Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
  • Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
  • Own and develop a robust revenue forecasting model that supports leadership in understanding how we are performing within a current month and where we are estimated to land for the year,  based on historical trends and forward-looking assumptions
  • Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of Nutrafol’s digital business and customers
  • Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth
  • Identify and understand the behavior of buyer segments/cohorts
  • Work in collaboration with team leads of Growth Marketing, Product Marketing, Brand Marketing, Retention Marketing, and Digital Product in order to realize the company’s strategic vision
  • Manage a team who is responsible for mining traffic, engagement, and sales data to drive actionable insights on a product, category and general business level
  • Partner with the Business Intelligence team to deliver meaningful customer insights through development of automated and ad-hoc reports
  • Partner with Data Engineering to bring various models / tools / data science practices to life in an automated fashion via the data warehouse


  • Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
  • 10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
  • 5+ years of experience managing team members
  • Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
  • Experience with predictive analytics and digital experience personalization
  • Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools
  • Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities
  • Experience in building reports and visualizations using Tableau
  • Expert knowledge of digital analytics, including systems like Google Analytics and Mixpanel
  • Detail oriented with a high degree of accuracy
  • Demonstrated sense of urgency and accountability to deliver strong results
  • Extremely proficient in Excel
  • Strong working knowledge of the full Microsoft Office suite (MS Word, PowerPoint, etc.) and Google Suite


  • Experience with DTC and/or subscription-based businesses

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$175,000$215,000 USD

Perks & Benefits
  • Fully remote work experience, including a one-time allowance for home office setup
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with 50% match
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly work from home stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance and benefit programs

California residents may review our CCPA notice here. 

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
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Provo, UT
Raleigh-Durham, NC
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Richmond, VA
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San Antonio, TX
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Santa Cruz, CA
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Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Nutrafol Perks + Benefits

Nutrafol Benefits Overview

As a Wellness-forward company, Nutrafol offers comprehensive benefits to ensure access to physical, mental, and financial well-being for you and your family. These benefits include: medical/dental/vision insurance, life/disability insurance, parental leave, 401K with an emplpyer match,a personal Nutrafol subscription, pet insurance, an unparalleled bonus program, unlimited PTO, and a Headspace membership.

Nutrafol also offers an array of perks for our team members, including two daily wellness breaks, twice-a-week meal credits on GrubHub/Seamless, a monthly wellness stipend/cell phone/internet allowance, and company events like virtual yoga and happy hours.

We encourage our employees to continually learn and develop in their careers, facilitated by an annual learning and development stipend. This benefit can be used toward online courses, conferences, books, and other opportunities that embody our values of #KeepGrowing and #KeepLearning.

Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Highly diverse management team
Diversity manifesto
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K) matching
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Meal order credit provided 2x weekly for all employees
Company-sponsored happy hours
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Phone/Internet stipends
Professional Development Benefits
Job training & conferences
Promote from within
Continuing education stipend
Online course subscriptions available
Customized development tracks

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