Senior Director Marketing

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

As the Senior Director Marketing for DACH, you will define and execute the marketing strategy for one of Tinder’s key regions. Reporting directly to the VP of EMEA Marketing , you’ll lead a small but growing team, manage local agencies, paid media budget, and collaborate with the marketing team across Media, Partnerships, Social, and all cross-functional partners in the region and globally.

The Role

You’ll own the brand narrative for DACH, ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for young people across the region.

In this role, you will:

• Develop and Implement Marketing Strategy:
• Own and execute the marketing strategy for Germany, Switzerland, and Austria.
• Collaborate with EMEA leadership and global marketing teams to ensure alignment.
• Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.
• Lead the Tinder community and event marketing strategy, driving meaningful connections with users.
• Translate data into insights and draw marketing and business conclusions
• Align communication strategies with key stakeholders in the US and Europe.
• Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
• Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the DACH region.




• Team Leadership and Collaboration:
• Strong leadership collaboration with Comms.
• Manage a growing team with plans for future expansion
• Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.
• Drive Tinder’s brand equity through innovative, culturally relevant campaigns.
• Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.




• Market Insights and Strategy:
• Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.
• Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.




• Execution Excellence:
• Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.
• Ensure consistent and aligned messaging across all touchpoints.
• Translate strategic goals into actionable plans that achieve measurable results.

You’ll need:

• Experience:
• Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the dating industry, fashion, streaming, or consumer goods.
• Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development
• Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
• Experience working in a matrixed organization and leading cross-functional teams.




• Cultural Fluency:
• Deep understanding of youth culture and the unique cultural nuances of the DACH region.
• Native German speaker; fluency in English is essential.




• Leadership Skills:
• Demonstrated ability to build, inspire, and lead high-performing teams.
• Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.
• Proven experience in top talent and influencers management
• Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.




• Execution & Agility:
• Proven track record of managing multiple, complex tasks simultaneously and prioritizing adequately to maximize business impact in a fast-paced environment.
• A creative problem-solver with a hands-on, proactive approach to driving results.




• Additional Attributes:
• Strong executive presence with a robust network in technology, entertainment, or media.
• Experience developing and executing custom strategies across marketing, business growth, and media.
• Previous success in driving marketing for digital services, especially membership models or subscription businesses.
• Background in entertainment or live experiences at scale is a strong plus.

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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