Job Description :
About the Function
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
ROLE PURPOSE:
Lead the Canada marketing function and category/brand growth agenda as the senior marketing leader for the market. The role sets the marketing vision, portfolio strategy, brand priorities, and integrated execution standards required to grow Diageo brands in Canada, strengthen category leadership, and translate consumer, shopper, customer, and channel insights into sustained commercial performance.
KEY RESPONSIBILITIES:
Set the Canada marketing vision, category strategy, portfolio priorities, and brand-building agenda, ensuring alignment with global and regional brand direction and local market growth opportunities.
Lead the marketing organization across brand/category teams, consumer insights, media, sponsorships and events, marketing operations, innovation, RTD, and price pack architecture priorities.
Own annual and multi-year brand planning, investment choices, activation calendars, innovation priorities, and performance routines across the Canadian portfolio.
Partner with Commercial Strategy & Planning, Sales, Finance, Supply, and Customer Service to translate brand strategy into channel-ready selling stories, AOP building blocks, customer plans, and execution standards.
Use consumer, shopper, category, customer, and competitive insights to shape growth choices, portfolio mix, innovation pipeline, and price pack architecture recommendations.
Oversee agency, media, experiential, and sponsorship/event partnerships; ensure spend effectiveness, brand health improvement, and disciplined measurement of marketing ROI.
Ensure responsible marketing, regulatory compliance, governance, budget discipline, and risk management across all brand and consumer/customer activation activity.
Build, coach, and develop the Canada marketing leadership bench, creating a high-performing, inclusive team with strong strategic, analytical, and execution capability.
Key Outputs:
Canada marketing strategy, portfolio priorities, and category growth agenda.
Annual brand plans, activation calendars, innovation roadmap, and investment recommendations.
Integrated channel/category selling stories and execution toolkits developed with Commercial Strategy & Planning and Sales.
Brand health, market share, innovation, price pack architecture, media, and activation performance reviews.
Marketing budget governance, agency/media effectiveness routines, and responsible-marketing compliance outputs.
Marketing organization capability plan, succession pipeline, and operating cadence.
QUALIFICATIONS/EXPERIENCE REQUIRED:
12 to 15+ years of progressive marketing, brand, category, innovation, portfolio, or commercial leadership experience in CPG, beverage alcohol, retail, or another regulated consumer sector.
Proven senior leadership capability across large brand portfolios, marketing strategy, investment choices, agency leadership, and cross-functional execution.
Strong executive-level understanding of consumer, shopper, category, customer, revenue growth, innovation, and price pack architecture levers.
Experience leading marketing teams through annual planning, performance management, transformation, and market/channel complexity.
Demonstrated ability to influence senior stakeholders, partner with sales/commercial teams, and translate strategy into customer- and channel-ready execution.
People leadership experience with a track record of developing talent, building inclusive teams, and improving organizational capability.
Working with Us
Compensation Range: $150.000,00 CAD - $202.500,00 CAD
This posting is being published in relation to a currently existing vacancy.
Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
Downtown TorontoAdditional Locations :
Job Posting Start Date :
2026-09-16Skills Required
- 12 to 15+ years of progressive marketing, brand, category, innovation, portfolio, or commercial leadership experience in CPG, beverage alcohol, retail, or another regulated consumer sector
- Senior leadership experience across large brand portfolios, marketing strategy, investment choices, agency leadership, and cross-functional execution
- Executive-level understanding of consumer, shopper, category, customer, revenue growth, innovation, and price pack architecture levers
- Experience leading marketing teams through annual planning, performance management, transformation, and market or channel complexity
- Ability to influence senior stakeholders, partner with sales and commercial teams, and translate strategy into customer- and channel-ready execution
- People leadership experience developing talent, building inclusive teams, and improving organizational capability
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
