We are seeking a strategic, data-driven, and brand-obsessed Senior Director, Employee Engagement & Marketing to lead and elevate how we drive employee awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits. This role leads B2B2C marketing—partnering with employers (B2B) while marketing directly to their employees (B2C) to increase benefit adoption.
You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable consumer awareness, registrations, and engagement across all Bright Horizons services. This leader will oversee new client launches and build scalable engagement strategies that drive client revenue by increasing employee opt-ins and ongoing utilization.
The Senior Director will set the vision for consumer-first marketing on behalf of our clients, ensuring every employer partner has access to high-impact strategies and tools that effectively promote their Bright Horizons benefits.
This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA.
Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Provide leadership as a key decision-maker and program strategist on the CMM/CMS team.
Develop a new client and new program launch strategy and processes that drive client growth.
Partner with Client Relations team and Clients to ensure best marketing practices and help grow benefits registration and use.
Establish scalable best practices for client marketing requests to expand growth opportunities across the team.
Create and manage a marketing calendar integrating inbound and outbound efforts to deliver a consistent, impactful client and employee experience.
Drive employee opt-ins with actionable plans that clearly articulate benefit value to clients, employees, and internal teams.
Develop and lead an engaging events strategy, ensuring events drive employee engagement, consumer awareness, and measurable results.
Optimize benefits fair materials, event processes, and delivery for enhanced performance.
Collaborate across the marketing organization to continuously improve and innovate.
Lead, mentor, and develop a high-performing team to deliver exceptional marketing results.
Minimum Qualifications
Bachelor's Degree is required.
10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships.
Preferred Qualifications
Experience managing strategy, budgets, execution, and outcomes for launches, conferences, and events.
Proven ability to design and execute integrated marketing programs that drive awareness and scale growth.
Comfort operating in a fast-paced environment with multiple moving parts and cross-functional collaboration.
Proficiency with marketing technology tools that support team success.
Strong relationship-building skills with internal and external partners to elevate campaign impact.
Demonstrated success crafting compelling consumer-focused campaigns that clearly communicate value to employees.
At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Compensation:
The annual salary for this position is between $136,000-$152,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical, dental, and vision insurance
- Paid vacation, sick, holiday, and parental bonding leave
- 401(k) retirement plan
- Long-term and short-term disability insurance
- Life insurance
- Money-saving discounts and financial planning tools
- Tuition assistance and education coaching
- Caregiving support and resources for the children and adults in your family
- Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Bright Horizons Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bright Horizons and has not been reviewed or approved by Bright Horizons.
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Healthcare Strength — Health coverage (medical, dental, vision) is repeatedly positioned as a bright spot, with mental-health support also highlighted as part of the offering.
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Retirement Support — A 401(k) plan with a company match is consistently included in the core package and is cited as a meaningful part of total rewards.
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Parental & Family Support — Family-focused benefits stand out through child-care tuition discounts, back-up child/elder care, and related supports such as Sittercity access and adoption assistance.
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What We Do
More than 1,000 top employers trust Bright Horizons® (NYSE: BFAM) for proven solutions that support employees, advance careers, and maximize performance. From on-site child care that amplifies your culture, back-up care to handle disruptions, and education programs that build critical skills, our services help families achieve more.
Why Work With Us
IT development and infrastructure is vital to Bright Horizons' future, it’s now the fastest-growing department in our company – a team on the ground floor of building all new systems. Plus, at Bright Horizons IT, you’ll be part of a creative group supporting some of the world’s best brands, connecting their employees to care and education.
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