Senior Director of Lifecycle Marketing

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you’ll even land a new job!

As the Senior Director of Lifecycle Marketing, you’ll own the full post-sale customer journey. You’ll architect and execute strategies that increase retention, drive product adoption, and unlock revenue expansion across our thousands-strong customer base. Reporting directly to the VP of Marketing, you’ll lead a team responsible for customer communications, product marketing (for existing customers), and customer lifecycle campaigns.

You’ll bring clarity to our current fragmented lifecycle programs and build a best-in-class framework that delivers the right message at the right time; whether onboarding a new customer, encouraging feature adoption, or driving upsell opportunities. This is a high-impact, strategic leadership role ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and knows how to leverage AI and automation to scale outcomes faster and smarter.

• Own the Customer Journey: Map and manage the end-to-end customer lifecycle from onboarding through renewal and expansion.
   
• Drive Retention & Expansion: Design campaigns and programs that reduce churn and increase Net Revenue Retention (NRR).
   
• Lead Customer Communications: Oversee all customer messaging, including newsletters, product updates, in-app messaging, and lifecycle email campaigns.
   
• Leverage AI & Automation: Utilize AI-powered tools and automation platforms to improve segmentation, accelerate personalization, surface customer insights, and scale lifecycle programs efficiently.
   
• Partner Across the Business: Collaborate closely with Customer Success, Product, and Sales to deliver a cohesive and impactful customer experience.
   
• Launch Product Adoption Programs: Utilize Product Marketing to ensure customers adopt new features and get full value from our platform.
   
• Build Customer Advocacy: Create and grow programs that turn loyal customers into brand advocates, including case studies, testimonials, and referral initiatives.
   
• Lead & Develop a Team: Manage and mentor a team of four (Customer Comms Specialist, Product Marketer, Marketing Specialist), with plans to grow as programs scale.
   
• Measure What Matters: Define success metrics, establish regular reporting, and continuously optimize based on data insights.

• 8+ years in B2B SaaS marketing with a focus on lifecycle, customer marketing, or retention/expansion programs.
   
• Proven success driving measurable improvements in retention and expansion revenue.
   
• Strong leadership experience—you’re a coach and mentor who loves building high-performing teams.
   
• Deep expertise in lifecycle marketing tactics, including onboarding programs, customer communications, advocacy, and expansion campaigns.
   
• AI-Fluent Marketer: You’ve experimented with or implemented AI-powered tools (e.g., for segmentation, personalization, content creation, lifecycle triggers, and customer insights). You’re not just following the AI wave—you’re using it to drive faster, smarter results.
   
• Highly analytical with a data-driven approach to decision-making. You’re comfortable in dashboards, analyzing cohorts, and using data to shape strategies.
   
• Strong cross-functional collaborator—you know how to partner with Customer Success, Sales, and Product teams to create unified experiences.
   
• Excellent written and verbal communication skills.
   
• Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo).
   
• Bonus: Familiarity with the home services industry or SMB customer segments.
   

 Values:

• Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.
• Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"
• Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
• Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.
• Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.