Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We're looking for a leader to join our Lifecycle Marketing team as Director, Lifecycle Marketing - Global VOD to lead the vision and execution of lifecycle marketing programs that turn fans into loyal subscribers and loyal subscribers into lifelong advocates. You'll promote personalized, fan-first experiences across owned channels—email, push, in-app, SMS, MMS, WhatsApp, and content cards—powered by Braze. From converting AVOD viewers to onboarding, engagement, and winback, you'll activate the moments that matter most. You'll build and mentor a high-performing team, manage large budgets and agency partners, and collaborate across Product, Analytics, Regional Marketing, and more to deliver localized, data-driven campaigns that resonate globally.
- Lead global lifecycle strategy across important stages—acquisition, onboarding, engagement, retention, and winback.
- Manage Braze-powered channel execution (email, push, SMS, WhatsApp, in-app, content cards) to curate personalized, fan-first experiences.
- Use AVOD to grow SVOD subscriptions and scale lifecycle programs that boost conversion, reduce churn, and increase.
- Define metrics and build measurement frameworks in partnership with Center for Data and Insights team.
- Build an outstanding data-driven team with clear ownership across lifecycle stages.
- Promote a test-and-learn culture focused on constant progress.
- Collaborate with regional teams to localize campaigns for LATAM, EMEA, and APAC audiences.
- Partner with MarTech, Product, Analytics, Programming, and Marketing to shape and implement fan-first growth programs.
- Present strategy and results to senior leadership and champion lifecycle as an important business driver
In the role of Director, Lifecycle Marketing - Global VOD, you will report to the VP, Retention & Engagement.
We are considering applicants for the locations of San Francisco, Los Angeles, or Dallas.
About YouWe get excited about candidates, like you, because...
- 15+ years of experience in lifecycle, CRM, or digital marketing, with experience in direct-to-consumer digital subscription or streaming businesses.
- 8+ years of experience managing global teams and managing large budgets.
- Experience creating end-to-end strategies for customer journeys and lifecycle marketing.
- Experience with Braze or similar platforms, using advanced features for scale, efficiency, and personalization.
- Experience driving subscriber growth through AVOD or freemium models.
- Experience with team collaboration and partner understanding in globally matrixed organizations.
- Global experience managing localized campaigns across multiple regions.
- A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Whether for our core streaming service or flywheel businesses, our mission is to promote growth, foster a membership mindset, and maximize lifetime value.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
Crunchyroll Compensation & Benefits Highlights
How does Crunchyroll ensure its pay and bonus plans are competitive?
Crunchyroll approaches compensation through a combination of market-based salaries, performance incentives, comprehensive benefits, retirement support, and employee recognition programs. As the company competes for talent across technology, entertainment, gaming, content, and digital media, it aims to provide a total rewards package that supports employees both professionally and personally.
- Compensation is designed to attract talent across diverse specialties: Crunchyroll hires employees across engineering, product management, data, content acquisition, localization, marketing, gaming, finance, legal, operations, and other functions. Many job postings include salary ranges, reflecting a structured approach to compensation based on factors such as role scope, experience, skills, and geographic location.
- Performance bonuses reward contributions and impact: Crunchyroll offers performance-based bonus opportunities for eligible employees, allowing compensation to be connected to individual performance, team success, and broader business objectives. This helps ensure employees are recognized for their contributions while supporting a pay-for-performance philosophy.
- Benefits strengthen the overall rewards package: Crunchyroll's total compensation approach extends beyond base salary. Employees have access to medical, dental, and vision coverage; mental health resources; life and disability insurance; parental leave; family medical leave; childcare benefits; pet insurance; commuter benefits; wellness initiatives; paid volunteer time; and flexible time off. These programs help support employees throughout different stages of life and career.
- Retirement benefits support long-term financial wellbeing: Crunchyroll offers a 401(k) plan with company matching, helping employees build long-term financial security alongside their regular compensation and bonus opportunities.
- Recognition programs celebrate employee achievements: In addition to compensation and bonuses, Crunchyroll offers employee recognition programs that acknowledge employee contributions and accomplishments. These programs reinforce a culture that values impact, performance, and appreciation.
- Career growth can support long-term earning potential: Employees are encouraged to develop new skills, take on expanded responsibilities, and pursue growth opportunities across the organization. Employees frequently highlight opportunities to learn from experienced colleagues, work across multiple business functions, and build expertise in areas such as streaming, gaming, content, ecommerce, and technology. This focus on development can help support long-term career progression and earning growth over time.
- External signals:
- Employee feedback: Employee reviews frequently cite the overall benefits package, flexibility, and opportunity to work within a mission-driven entertainment company as positive aspects of the employee experience. (Glassdoor)
Bottom line: Crunchyroll supports competitive compensation through a combination of market-based salaries, performance bonuses, comprehensive benefits, retirement support, employee recognition programs, and career development opportunities. Together, these elements help create a total rewards package designed to attract, retain, and support employees across a wide range of disciplines.
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What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
