Senior Director, Key Accounts - Bottler

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

51% - 75%

Relocation Provided:

Yes

Job Posting End Date:

November 20, 2025

Shift:

Job Description Summary:

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

 

Come join team BASN for an exciting, fun and rewarding career in the dynamic world of sports and active hydration.

 

BODYARMOR is looking for a Sr. Director, Key Accounts - Bottler to join our team.

The Sr. Director – Bottler NRS Accounts serves as the primary conduit between BASN’s NRS account leads, region field leads and the bottler’s NRS call point leads.  The role serves to improve overall NRS execution in the Bottler’s geography, identify and execute local opportunities and be the face of BASN to regional NRS positions (i.e., Zone Managers, Region V.P.s, DOMs, RM etc.).

RESPONSIBILITIES:

• Responsible for conducting vertical calls. Schedule and execute vertical calls with national & region key customer leads (i.e., Walmart, Kroger, DG, etc. Region V.P.s, DOMs, Zone Managers, RM etc.). The focus should be on providing sports drink subject and premium water matter expertise, gaining incremental floor space, back-room inventory, and driving seamless execution of national programs and promotions.
• Critical tie between BASN Customer teams, BASN Field Execution teams and bottler KA leadership. Constructing thoughtful plans by event to leverage regional strengths and get the most from every investment.
• Key stakeholder for market LOS by customer, connecting Commercial standards to local market upside and selling stronger PicOS to bottler leads to improve execution; including sell sheets. To improve execution, manage force ship process for innovation and mandated displays.
• Responsible for managing post promotional and execution initiatives analysis with bottler and BASN team.
• Be the SME – be the sports drink & premium water subject matter expert for the bottler’s NRS account leads.  Provide monthly business review and share category insights as available to build the knowledge base with the bottler’s account leads.
• Loop the feedback – identify local opportunities in NRS accounts and serve those opportunities back up to BASN NRS Directors. Steward information in both directions (from the bottler and to the bottler).
• Collaborate with Commercial, BASN Sales Lead, BASN Customer Lead and bottler NRS Leads to construct thoughtful Incentives that drive incremental SOVI and cases on display. Launch, measure and communicate Incentive results to maximize impact across bottler geography. Incentives will be both internal (NRS Directors and KADs) and external (store manager, district managers, etc.)
• Inspect what you expect – develop and align targeted volume forecasts and report back to the bottler’s NRS team where opportunities exist.

REQUIREMENTS:

• Bachelors degree or relevant experience required
• 10+ years of Field & Shopper Experience, Retail Sales, Shopper Analytics, Key Account required
• Strong self-starter
• Strong project management, organization and strategizing skills required – with an emphasis on time management and communication
• Expertise and comfortability working cross-departmentally, especially joint-planning with Sales Department
• Great Relationship & Negotiation Skills - Strong at forging internal/external relationships and commanding trust/respect of others. + Process Management - accurate and timely reporting with drive to improve and streamline processes.
• Expertise and fluency in Excel and PowerPoint
• Driven work ethic & a positive attitude
• Ability to work well under pressure & manage multiple and competing priorities; prioritizing tasks to effectively meet deadlines. Attention to detail and follow-through
• The ability to conduct a cost/benefit analysis and manage a Divisional Field Marketing budget
• Position requires substantial travel (50-75%) by car and plane, including both local and neighboring geographic territories
• Must hold and maintain a valid driver's license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy
• Position requires in-person attendance at bi-annual company retreats/meetings 

 

What We Can Do For You 

• Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Business Development, Business Planning, Collaborative Leadership, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Group Problem Solving, Influencing, Long Term Planning, Operational Assessment, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model

Pay Range:

$169,000 - $196,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.