Senior Director, Integrated Marketing Communications, THV

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:

• Successfully develop and execute marketing strategies to contribute to single to double digit YoY growth
• Define marketing goals and objectives aligned with business strategy, including analyzing market trends, customer insights and competitive landscape to inform strategy development.
• Perform GAP analysis on current ecosystem and proactively make recommendations on optimized or new strategies to drive positive ROI for growth marketing programs.
• Demonstrated results in executing integrated marketing plans; strategic planning, selection of marketing channels/levers with capability to deliver on growth, and application of measurement framework to measure program ROI.
• Proven track record in developing programs to promote services, products and educational programs in a B2B setting.
• Experienced in developing content used in B2B settings, including customer identification, content development, and program branding
• Elevate the company’s brand positioning by shaping narratives that reinforce leadership, trust and innovation in structural heart disease.
• Lead and develop a team of hardworking, data-driven, integrated marketing professionals.
• Management of marketing budget and vendor relationships, scopes and budget.
• Other incidental duties

What you will need (required):

• Bachelor's degree in related fields and related experience in marketing or master’s degree or equivalent in related field and related experience in marketing
  skill levels exceeding the requirements of the senior manager
• Previous agency experience preferred
• Demonstrated track record in people management
• Demonstrated track record in integrated marketing communications

What else we look for (Preferred):

• Experience working in a regulated industry preferred (not required)
• Demonstrated ability to conceive, develop and implement growth marketing strategies, convert these into actionable marketing plans that deliver positive ROI
• Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
• Excellent written and verbal communication skills. Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action.
• Ability to thrive in a fast-paced and dynamic work environment. Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization to meet tight deadlines in an environment of competing priorities.
• Ability to listen to stakeholders, discover unmet needs, develop strong rapport with audience, and be customer-focused
• Successful track record of managing agency and/or strategic partnerships in the development and execution of marketing plans
• Proficient in Microsoft Office Suite and related tools and systems
• Strict attention to detail

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $187,000 to $265,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).  Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.