Job Description Summary:
Senior Director, Integrated Marketing Experiences (IMX) – Germany
Location: Germany
Shape How an Icon Connects
At Coca-Cola, connection is everything. Every touchpoint—digital, physical, cultural—is an opportunity to create impact at scale.
We’re seeking a Senior Director, Integrated Marketing Experiences (IMX) to lead how our brands come to life across Germany. This is a pivotal leadership role—where strategy, creativity, and precision meet to influence millions of consumer moments every day.
The Opportunity
As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey—seamlessly integrating media, content, partnerships, and experience.
You will:
Shape a best-in-class IMX strategy across all brands
Orchestrate full-funnel connections that drive both brand equity and growth
Lead high-impact media investment and optimisation across all channels
Partner across Brand, Commercial, and Bottling teams to deliver unified execution
Elevate performance through data-led decision making and advanced measurement
You will also guide a high-performing team and a world-class ecosystem of agencies and platform partners—setting the standard for excellence, innovation, and accountability.
The Profile
You are a seasoned marketing leader with deep expertise in integrated marketing and media, equally fluent in creativity and analytics.
10–15+ years in IMX, media, or integrated marketing leadership
Proven track record driving impact across complex, multi-brand environments
Strong command of data-driven marketing, performance, and measurement
Exceptional stakeholder leadership and team development capabilities
Fluent in German
Why This Role
This is a rare opportunity to:
Shape connections for one of the world’s most iconic brand portfolios
Operate at the intersection of creativity, culture, and commercial impact
Lead transformation in a dynamic, highly competitive market
Create What Connects
If you’re driven to build meaningful, measurable connections at scale—and to redefine what marketing excellence looks like—we’d love to hear from you.
Skills:
Location(s):
GermanyCity/Cities:
BERLINTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 19, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- 10-15+ years in IMX, media, or integrated marketing leadership
- Proven track record driving impact across complex, multi-brand environments
- Strong command of data-driven marketing, performance, and measurement
- Exceptional stakeholder leadership and team development capabilities
- Fluent in German
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
