Location(s):
United States of AmericaCity/Cities:
ChicagoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
December 12, 2025Shift:
Job Description Summary:
Location: Chicago, Illinois, Los Angeles, California or Dallas Texas, USA
The Senior Director I, Region Marketing West provides leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels. This role partners with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives.
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
Leads a team of regional integrated marketers focused on assets and franchise relationships
Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans
Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s achieve business plan
Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets
Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca-Cola Partner Commitment with those partners
Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan
Collaborate with Creative Operations to deliver regional and customer creative marketing content
Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers
KEY SUCCESS PARAMETERS
Education
Minimum Required: Bachelor’s degree
Preferred Level: MBA or other graduate degree
Experience
Minimum Required:
3–5 years of experience, preferably in the consumer goods/beverages industry or sports business
Experience leading small teams and/or cross-functional projects
Strong analytical and insights ability
General Manager Mindset
Strategic thinking and effective communication skills
Customer and regional (local market) marketing experience
Exposure to shopper insights, partnership management, and annual planning
Preferred Level:
7–9 years of experience in the consumer goods/beverages industry or sports business
Experience in marketing partnerships and customer marketing
Experience working with marketing assets and supporting financial management
Work Focus
Contribute to building and maintaining a high-performing and engaged team
Develop customer and partnership skills
Support the implementation of national sales and marketing plans across regions and customers
Assist in asset planning, partnership management, and customer marketing activities
Demonstrate strategic and creative thinking
Ability to interpret shopper behavior, brand strategies, and channel/customer needs, and help turn this knowledge into action
Previous experience in customer/shopper/region/channel management is a plus
Demonstrated personal leadership and influencing skills
Communication Focus
Communicates regularly with internal teams, bottlers, and local marketing assets, as well as regional customers
Collaborates with category leads, partnerships, connections, and creative to support customer and system engagement
Works to align interests with bottlers and local assets
Skills:
Business Insights, Customer Insights, Customer Marketing, Financial Management, General Management, Influencing, Marketing, People Management, Sports Marketing, Strategic ThinkingPay Range:
$189,000 - $217,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Top Skills
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
