Senior Director Health Optimization Content Strategy - Remote

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
The Senior Director of Health Optimization Content Strategy is responsible for shaping and executing comprehensive enterprise-wide content and engagement strategy that advances the mission of the Health Optimization Team (HOT). Reporting to the HOT Chief of Staff, this leader will have responsibility for developing compelling, data-driven narratives that elevate the visibility, impact, and integration of health equity across UnitedHealth Group, Optum, and UnitedHealthcare.
This role will serve as a strategic advisor to senior leadership, guiding the development of content that supports business growth, stakeholder engagement, reputation alignment, and internal cultural transformation. The Senior Director will ensure that health equity is embedded in the enterprise's voice, brand, and strategic communications, and will drive innovation in how the organization communicates its value and leadership in health equity.
This position is responsible for collaborating with the VP of Health Optimization and the VP of Community Health & Social Impact to craft high-impact narratives reflective of work across internal and external equity interventions and impact investing. This role will be the main conduit to UHG communications teams to develop material to support communications efforts beyond the Sustainability Report. This will include development of external messaging for press releases/newsroom stories, content for speaking engagements for senior leaders, and internal messaging to support employee engagement and People Team efforts. The position is also responsible for identifying messaging - aligned to communications expectations and policies - to advance market presence for the Sr. VP Health Optimization Strategy and other leaders.
The Senior Director will lead a team with additional content responsibilities, including the Director of Content, who serves as the main point of contact for marketing, communication, and sales support inquiries from internal business partners. Leadership responsibilities include ensuring the Content team engages with Health Optimization leaders as appropriate to confirm required content to be leveraged or to collaborate in the development in new customized materials. The position also collaborates with internal partners (Sales, Communications, Creative, Proposal, Legal, Policy, Regulatory, Product and Marketing) and external vendors or agency partners to create and implement content that supports the businesses' objectives.
The Senior Director will also play a critical role in monitoring emerging trends in health equity, proactively identifying opportunities to amplify impactful work through targeted content and engagement initiatives. By fostering collaboration across departments and leveraging analytics, this leader will ensure that all communications are both evidence-based and resonate with the intended audiences. Additionally, the position requires a commitment to continuous learning and adaptation, ensuring the organization remains at the forefront of health equity discourse and practice.
To succeed in this position, the Senior Director must demonstrate a deep understanding of current health equity challenges, trends, and solutions within the healthcare landscape. Exceptional communication skills and the ability to synthesize complex information into accessible, actionable content are essential. The ideal candidate will be adept at fostering collaborative relationships across a diverse set of stakeholders and at leveraging digital platforms to maximize reach and impact. A strong commitment to advancing health equity and a passion for storytelling that inspires action will be key drivers of success in this leadership role.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
Strategic Leadership & Vision:

• Lead the development and execution of a multi-year content strategy that aligns with enterprise reputation goals, health equity priorities, and business development objectives
• Serve as a strategic partner to the SVP of Health Optimization Strategy and other senior leaders to shape the enterprise narrative around health equity
• Translate complex health equity initiatives into compelling stories for diverse audiences including investors, customers, regulators, employees, and the public

Enterprise Engagement & Influence:

• Oversee the creation of internal and external content that supports employee engagement, leadership visibility, and cultural transformation
• Partner with Communications, Marketing, Sales, Legal, Policy, and Product, and other internal teams to ensure health equity messaging is integrated across all channels and touchpoints
• Represent HOT in executive-level forums, cross-functional steering committees, and enterprise-wide initiatives

Content Development & Innovation:

• Lead a team responsible for developing high-impact content including investor materials, Sustainability reports, RFP language, thought leadership, and executive communications
• Ensuring content reflects the latest data, trends, and impact metrics from initiatives such as Catalyst, Communities of Health, Impact Investments, and health disparity reduction programs
• Drive innovation in content formats, platforms, and storytelling techniques to enhance reach and resonance

Measurement & Market Intelligence:

• Develop and oversee a robust measurement framework to assess the effectiveness of content strategies and engagement efforts
• Monitor competitive landscape and market trends to ensure the enterprise's health equity narrative remains differentiated and industry leading
• Provide strategic insights to inform business development, proposal strategy, and customer engagement
• Governance & Knowledge Management
• Oversee the governance of health equity content repositories including Sparq and other knowledge management platforms
• Ensure content is regularly refreshed, compliant, and aligned with enterprise standards and brand guidelines
• Establish scalable processes for content intake, review, approval, and dissemination across the enterprise

Responsible for the development, execution, and community engagement for the organizational strategy and approach regarding Health Equity. Health equity encompasses identifying and remedying health disparities in access to care, presence of disease, and health outcomes due to socioeconomic class, race, ethnicity, sexual orientation, or other social drivers of inequity.

• Industry thought leader
• Practice SME
• Develop solutions that transform industry

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 10+ years of experience in strategic communications, content strategy, marketing, or related fields
• Demonstrated experience work closely with senior leadership
• Deep understanding of health equity and healthcare industry dynamics
• Proven ability to lead cross-functional teams and influence at the executive level
• Experience developing content for investor relations, board communications, and enterprise-wide initiatives
• Solid analytical skills and experience with content performance measurement

Preferred Qualifications:

• Experience multitasking and effectively shifting back and forth from a variety of projects and priorities
• Experience presenting data and insights in a visual, understandable, and actionable way
• Proven track record in communicating, influencing and applying organizational program management skills
• Proven effective in collaborating and building relationships across a wide range of groups and functions
• Proven ability to remain flexible over the duration of time and to work successfully with ambiguity
• Demonstrates a "roll up your sleeve and get the right stuff done" attitude
• Visionary thinker with a passion for equity and social impact
• Collaborative leader who thrives in a matrixed, fast-paced environment
• Skilled at translating complex ideas into accessible, engaging content
• Strategic, data-driven, and outcomes-oriented
• Exceptional storytelling, writing, and presentation skills

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $159,300 to $273,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.