Senior Director, HCP Strategy & Content

Posted 57 Minutes Ago
Be an Early Applicant
2 Locations
In-Office
215K-358K Annually
Senior level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Lead HCP commercial and field strategy to convert launches into prescribing behavior. Own HCP-facing content, messaging, medical education and peer-to-peer programs, field enablement, segmentation and targeting, and partner with Sales to drive execution and measure prescribing outcomes.
Summary Generated by Built In
Role Summary
Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior. You'll build HCP-facing work with enough clinical and commercial credibility that the field trusts it and payers respect it, and set the standard for how this category earns physician preference.
Key Responsibilities
  • HCP commercial strategy and value proposition
  • All HCP-facing content, materials, and messaging for the franchise
  • Medical education strategy and peer-to-peer engagement programs, in partnership with Medical Affairs
  • HCP field enablement: arms the field with everything it needs to be effective
  • HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
  • Partnership with enterprise Sales on field execution and messaging pull-through

Leadership Capabilities
  • Can build HCP-facing strategy and content with enough clinical and commercial credibility that the field trusts it and payers respect it
  • Leads without owning the sales organization: sets field strategy and enablement that Sales executes, which takes influence rather than authority
  • Coach and develop content and strategy talent as the team builds out

Basic Qualifications
  • Bachelor's degree required; advanced degree preferred
  • 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
  • Demonstrated experience building HCP segmentation and targeting strategy tied to prescribing outcomes
  • Experience partnering with a national or regional sales organization on field execution

Preferred Qualifications
  • Track record building brand ideas and campaigns that HCPs remember, not just materials they receive
  • Medical education or peer-to-peer program experience

LAST DAY TO APPLY: 08/28/2026
The annual base salary for this position ranges from $214,900.00 to $358,100.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email [email protected] . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research

Skills Required

  • Bachelor's degree
  • Advanced degree
  • 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
  • Demonstrated experience building HCP segmentation and targeting strategy tied to prescribing outcomes
  • Experience partnering with a national or regional sales organization on field execution
  • Track record building memorable brand ideas and campaigns
  • Medical education or peer-to-peer program experience
  • Authorized to be employed in the United States (permanent work authorization required)

What the Team is Saying

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Pfizer Compensation & Benefits Highlights

  • Healthcare Strength Official materials describe comprehensive medical, dental, vision, and mental-health support, plus fertility/family‑building and transgender‑inclusive coverage; eligible Pfizer medications are noted as available at no cost in U.S. plans. Wellness resources such as telehealth and preventative programs are also emphasized.
  • Retirement Support Company documents highlight a 401(k) with matching contributions plus an additional Retirement Savings Contribution beyond the match. Financial planning support and company‑paid life and disability insurance further bolster long‑term security.
  • Leave & Time Off Breadth Corporate pages and job postings describe paid vacation and holidays, caregiver leave, and paid parental leave for both parents. Materials also note that details can vary by role and location.

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The Company
HQ: New York, NY
121,990 Employees
Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.

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