Senior Director, Growth Marketing (US)

Posted 11 Days Ago
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Durham, NC, USA
In-Office
164K-326K Annually
Senior level
Biotech • Pharmaceutical
The Role
Leads enterprise growth marketing strategy, integrated multichannel campaigns, customer acquisition, segmentation, targeting, and campaign optimization. Partners with Commercial and Therapeutic Area leadership to translate market insights and customer needs into growth opportunities, business recommendations, and measurable commercial results. Builds cross-functional relationships, leads high-performing teams, influences senior executives, and drives transformational marketing initiatives across a complex organization.
Summary Generated by Built In

Who we are

We’re a global, midsize CRO that pushes boundaries, innovates and invents because the path to a cure for the world’s most persistent diseases is not paved by those who play it safe. It is built by those who take pioneering, creative approaches and implement them with quality and excellence.

We are Worldwide Clinical Trials, and we are a global team of over 3,500+ experts, bright thinkers, dreamers and doers and, together, we are changing the way the world experiences CROs – in the best possible way.

Our mission is to work with passion and purpose every day to improve lives and we are looking for others who value this same pursuit.

Why Worldwide

We believe everyone plays an important role in making a world of difference for patients and their caregivers. From our hands-on, accessible leaders, to our cohesive and supportive teams, we are committed to enabling professionals from all backgrounds and experiences to succeed. We prioritize cultivating a diverse and inclusive environment that continues to promote collaboration and creativity. We are proud to be a workplace where people thrive by being themselves and are inspired to do their best work every day. Join us!

What the Senior Director, Growth Marketing does at Worldwide

As a key member of the Marketing Leadership Team, the Senior Director, Growth Marketing is responsible for shaping and executing the organization's growth marketing strategy to accelerate business growth, expand market opportunities, strengthen customer engagement, and deliver measurable commercial impact.

Reporting to the Senior Vice President, Global Marketing, this leader serves as the primary strategic marketing partner to Commercial and Therapeutic Area Leadership, translating business priorities into integrated marketing initiatives that drive awareness, engagement, adoption, and revenue growth. Acting as a trusted advisor and thought partner, the Senior Director brings market insights, customer understanding, and innovative thinking to help influence strategy, identify new opportunities, and advance organizational goals.

This role requires an energetic, growth-oriented leader who thrives in a dynamic environment, challenges conventional thinking, and inspires teams to deliver results. The ideal candidate combines strategic vision, business acumen, and executional excellence, with a proven ability to build strong partnerships and lead transformational marketing initiatives.

What you will do

  • Develop and execute the enterprise growth marketing strategy aligned with business objectives and growth priorities.
  • Serve as the primary marketing partner to Commercial and Therapeutic Area Leadership, helping shape strategy and identify growth opportunities.
  • Lead integrated, multi-channel marketing campaigns that drive awareness, engagement, customer acquisition, and market growth.
  • Translate market insights, customer needs, and competitive intelligence into actionable marketing strategies and business recommendations.
  • Partner across Marketing, Commercial, Operations, and Strategy to align marketing initiatives with organizational priorities.
  • Establish data-driven approaches to segmentation, targeting, customer engagement, and campaign optimization.

What you will bring to the role

  • A strategic, innovative, and highly collaborative leader who serves as a trusted thought partner to the business
  • Ability to bring fresh perspectives and bold ideas
  • Ability to build strong cross-functional relationships
  • Ability to consistently translate strategy into action that drives growth

Your experience

  • Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
  • 12+ years of progressive leadership experience in growth marketing, strategic marketing, market development, commercialization, or demand generation.
  • Proven success developing integrated marketing strategies that deliver measurable business growth and commercial results.
  • Strong business acumen and ability to influence senior leaders in complex, matrixed organizations.
  • Expertise in customer insights, market intelligence, segmentation, go-to-market strategy, and omnichannel engagement.
  • Demonstrated ability to build and lead high-performing teams and drive transformational change.
  • Exceptional communication, executive presence, and stakeholder management skills.
  • Healthcare, life sciences, pharmaceutical, biotechnology, or clinical research industry experience preferred.

At Worldwide Clinical Trials, we are committed to fostering an inclusive and equitable workplace by providing transparent compensation.
The salary range for this position is annually (For hourly paid positions, the stated salary range reflects hourly rates):


United States of America - $164,000.00 - $326,000.00


The salary range provided is intended to give candidates an understanding of potential earnings. Compensation will fall within the provided range, and it not a guarantee of exact salary. The final salary will be determined based on relevant experience, performance, education, and internal equity. In addition to base salary, we offer a competitive benefits package depending on location. We ensure pay equity and transparency and comply with all applicable labor laws. Salary information will be discussed during the interview process, and we encourage candidates to inquire about compensation at any stage.

We love knowing that someone is going to have a better life because of the work we do. 

To view our other roles, check out our careers page at Discover a world of difference at Worldwide! For more information on Worldwide, visit www.Worldwide.com or connect with us on LinkedIn.

Skills Required

  • Bachelor's degree in Marketing, Business, Life Sciences, or a related field
  • 12+ years of progressive leadership experience in growth marketing, strategic marketing, market development, commercialization, or demand generation
  • Proven success developing integrated marketing strategies that deliver measurable business growth and commercial results
  • Strong business acumen and ability to influence senior leaders in complex, matrixed organizations
  • Expertise in customer insights, market intelligence, segmentation, go-to-market strategy, and omnichannel engagement
  • Demonstrated ability to build and lead high-performing teams and drive transformational change
  • Exceptional communication, executive presence, and stakeholder management skills
  • MBA
  • Healthcare, life sciences, pharmaceutical, biotechnology, or clinical research industry experience
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The Company
HQ: Research Triangle Park, NC
2,566 Employees

What We Do

About Worldwide Clinical Trials  Worldwide Clinical Trials is a global, midsize contract research organization (CRO) that provides top-performing bioanalytical and Phase I-IV clinical development services to the biotechnology and pharmaceutical industries.   Founded in 1986 by physicians committed to advancing medical science, our full-service clinical experience ranges from early phase and bioanalytical sciences through late phase studies, post approval, and real-world evidence. Major therapeutic areas of focus include cardiovascular, metabolic, neuroscience, oncology, and rare diseases. Operating in 60+ countries with offices in North and South America, Eastern and Western Europe, and Asia, Worldwide is powered by its more than 3,000 employee experts.   For more information, please visit www.worldwide.com or connect with us on Twitter, LinkedIn, Facebook, and Instagram.

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