Senior Director, Global Marketing Communications and E2E Experiences Intelligence Services
Job Description Summary:
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Senior Director, Global Integrated Creative & Communications Enterprise Intelligence, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.
Key Responsibilities
Strategic Leadership
Develop and execute a compelling approach for communications intelligence, ensuring alignment with organizational goals and marketing strategies.
Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.
Collaborate with domain marketing leadership to upscale The Coca-Cola Company’s measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.
Communications Intelligence Creation and Delivery
Lead the management, evolution and implementation of the creative and communications tracking and measurement systems to assess audience responses to brand campaigns across media and touchpoints.
Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.
Serve as domain partner and protocol lead for end-to-end experience measurement and insights enterprise systems.
Compile, curate, and share advertising, campaign messaging, creative, and media intelligence meta learnings to drive impactful decision-making.
External Partnerships and Value Delivery
Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.
Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
Data Integration and Optimization
Assess, acquire, manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems.
Cross-Functional Collaboration
Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with business objectives.
Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing and assessment tools.
Qualifications & Requirements
Functional Skills
Leadership and Team Management: Proven ability to lead and inspire diverse, global teams, fostering collaboration and high performance.
Communications Intelligence Expertise: Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns.
Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.
Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance marketing intelligence systems.
Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
Vendor and Partnership Management: Expertise in managing external partnerships and evaluating vendor performance.
Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Experience
15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
Prior experience in two or more of the following areas:
Managing/fielding consumer research
Data management
Analytics and reporting for driving business decisions
Media/advertising operations, planning, or analysis
Brand/product management
Experience using and creating data reporting/visualization tools such as PowerBI and Tableau.
Experience in a global role is preferred.
Education
Bachelor’s degree required; MBA or advanced degree preferred.
What We Can Do for You
Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.
Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
Skills:
Pay Range:
United States of America: 193,000 USD - 224,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 14, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Skills Required
- Proven ability to lead and inspire diverse, global teams
- Experience developing and managing diagnostics for advertising, consumer experiences, and brand campaigns
- Strong data storytelling and ability to communicate complex insights clearly
- Proficiency with AI, automation, and advanced analytics tools to enhance marketing intelligence systems
- Experience working cross-functionally across marketing, media, consumer research, and analytics
- Expertise in managing external vendor partnerships and evaluating vendor performance
- Quantitative skills to analyze data, identify patterns, and integrate disparate data sources
- 15+ years of experience in marketing, media, consumer research, analytics, or related disciplines
- Prior experience in two or more: consumer research fielding, data management, analytics/reporting, media/advertising operations, or brand/product management
- Experience using and creating data reporting/visualization tools such as PowerBI and Tableau
- Bachelor's degree
- Experience in a global role
- MBA or advanced degree
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
