Senior Director, Global Integrated Marketing

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
Senior level
Biotech • Pharmaceutical
The Role
Lead and unify a global marketing strategy that enhances brand leadership and demand generation through integrated marketing and effective campaign execution.
Summary Generated by Built In

It's fun to work in a company where people truly believe in what they are doing!

Neogen is seeking a Senior Director, Global Integrated Marketing to lead and unify a global marketing engine across communications, digital marketing, customer segment marketing, and creative campaign execution.
Reporting to the SVP, Food Safety, this Director-level leader will shape a customer-centric, data-driven go-to-market approach that strengthens brand leadership, accelerates demand generation, and improves commercial effectiveness across global regions and customer segments. This role location may be flexible, with Oakdale, Minnesota preferred.

Key Responsibilities
  • Lead and evolve the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support measurable business growth.
  • Oversee and develop global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative/campaign execution, including global and regional matrix teams.
  • Partner with portfolio, commercial, and regional leaders to build customer segment-led campaigns, content strategies, and activation playbooks that support pipeline development and sales effectiveness.
  • Drive creative excellence and brand consistency through global content strategy, scalable asset models, creative standards, and effective brand governance.
  • Ensure digital marketing capabilities-including paid media, marketing automation, SEO/SEM, ABM, web properties, and analytics-are integrated into campaign and segment strategies.
  • Serve as a central orchestrator across marketing, sales, regions, portfolio management, and innovation teams to align global strategy with regional execution and improve speed to market.
Job Requirements
  • 12+ years of progressive marketing leadership experience, preferably within global, matrixed organizations.
  • Demonstrated success leading integrated marketing functions spanning communications, digital, creative, and customer or segment marketing.
  • Proven ability to drive commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance.
  • Experience building, refining, or scaling global marketing operating models, processes, and performance frameworks.
  • Strong executive leadership, storytelling, stakeholder management, and cross-functional collaboration skills.
  • Experience in B2B, regulated, or science-based industries preferred, such as food safety, animal health, diagnostics, life sciences, or related sectors.
What We Offer
  • A strategic global leadership opportunity with broad influence across marketing, commercial, and regional teams.
  • The opportunity to shape integrated marketing strategy, strengthen global brand consistency, and improve customer engagement at scale.
  • A collaborative, performance-focused environment where accountability, innovation, and continuous improvement are valued.
  • A standard benefits package designed to support employee well-being and professional success.

If you are an enterprise-minded marketing leader who thrives in complex global environments and is passionate about building high-performing teams, we'd love to hear from you. Join our team and help advance a unified, customer-focused marketing strategy that delivers meaningful business impact.

Neogen is an Equal Opportunity Employer. Employment decisions are made without regard to legally protected characteristics in accordance with applicable federal, state, and local laws.

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.

Skills Required

  • 12+ years of progressive marketing leadership experience
  • Demonstrated success leading integrated marketing functions
  • Proven ability to drive commercial outcomes through data-driven marketing strategies
  • Experience building, refining, or scaling global marketing operating models
  • Strong executive leadership and stakeholder management skills
  • Experience in B2B, regulated, or science-based industries preferred

Neogen Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neogen Corporation and has not been reviewed or approved by Neogen Corporation.

  • Healthcare Strength The benefits suite includes comprehensive medical, dental and vision coverage, plus disability, life insurance, and an Employee Assistance Program. These core coverages are consistently described as a relative bright spot.
  • Retirement Support A defined-contribution 401(k) with company match and immediate vesting is highlighted, alongside standard retirement and savings programs. This structure provides clear baseline retirement support for eligible roles.
  • Equity Value & Accessibility An employee stock purchase plan offers discounted access to company shares. This adds an ownership pathway that complements cash compensation.

Neogen Corporation Insights

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The Company
HQ: Lansing, MI
1,160 Employees
Year Founded: 1982

What We Do

NEOGEN Corporation develops and markets products dedicated to food and animal safety. The company’s Food Safety Division markets dehydrated culture media and diagnostic test kits to detect foodborne bacteria, natural toxins, genetic modifications, food allergens, drug residues, plant diseases and sanitation concerns. NEOGEN’s Animal Safety Division markets a complete line of diagnostics, veterinary instruments, veterinary pharmaceuticals, nutritional supplements, disinfectants and rodenticides.

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