Senior Director, Global Demand Generation & Performance Marketing

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work. 

WeWork is seeking a seasoned and strategic marketing leader to serve as the Senior Director of Global Growth, overseeing Demand Generation and Performance Marketing on a global scale. Reporting directly to the Global Chief Marketing and Communications Officer, this role will drive WeWork’s performance marketing efforts across media, digital marketing, web, and SEO. The successful candidate will have a demonstrated ability to lead complex, global marketing initiatives within a matrix organization and a proven track record of delivering measurable results across both B2B and B2C audiences in various regions.  They will need to strategize and execute multi-channel media campaigns, optimizing to deliver a high ROI and downstream funnel impact.

This position requires expertise in demand generation and performance marketing for a global organization, with a focus on driving, measuring and optimizing impactful campaigns and lead generation efforts targeting SMBs, real estate brokers, and enterprise clients. Prior experience working in the commercial real estate sector or a similar field is highly desirable.

The role demands exceptional cross-regional and -functional collaboration skills, cultural fluency, and the ability to manage and execute strategies that address both global opportunities and local market nuances. This is a unique opportunity to shape the global growth trajectory of WeWork while leading a high-performing team.

Responsibilities:

Global Strategic Leadership:

• Develop and implement a global demand generation and performance marketing strategy aligned with WeWork’s business priorities.

• Monitor and report on global marketing performance and ensure campaigns are optimized for impact across multiple regions.

• Adapt strategies to address the unique dynamics and challenges of international markets.

Demand Generation Across Regions:

• Build and optimize demand generation funnels to increase lead volume and customer conversion across B2B and B2C segments, including SMBs, brokers, and enterprise clients.

• Partner with sales, product, and creative teams to align marketing initiatives with business goals

• Create scalable marketing funnels tailored to regional and local needs while maintaining global consistency.

Media & Advertising:

• Direct the global media strategy, optimizing campaigns across digital, social, and traditional channels for various markets.

• Leverage testing and data insights to refine messaging and enhance performance in key regions.

• Manage marketing budgets and allocate spend across channels for maximum ROI

• Own digital marketing performance metrics including CAC, ROAS, conversion rates, LTV, retention, and pipeline contribution

Web & SEO/GEO:

• Oversee and manage the global web presence and experience to ensure it operates as a high-performing, regionally relevant lead-generation platform.

• Develop and execute SEO & GEO strategies to improve visibility and organic traffic across markets and search platforms.

Data-Driven Insights:

• Analyze and report on global campaign performance to identify areas for improvement and optimization.

• Lead deep analysis of business performance to inform marketing strategy.

• Build self-service reporting tools to deliver performance insights to marketers. 

• Drive refinement of global attribution models and forecasting.

Team Leadership:

• Lead, build and mentor a geographically distributed high-performing marketing team of 10+ people, as well as external agency partner relationships, across demand generation, digital marketing, and SEO/GEO.

• Foster a culture of innovation, collaboration, and operational excellence globally.

• 12+ years of experience in demand generation, digital marketing, performance media, or growth marketing in a global capacity.

• Proven success in driving lead generation and capture for both B2B and B2C audiences, ideally within commercial real estate or professional services.

• Strong Account Based Marketing expertise, targeting enterprise organizations with tailored marketing approaches.

• Extensive knowledge of digital marketing technology and platforms (e.g., Google Ads, Facebook Ads, LinkedIn, Search and CRM systems).

• Experience building and managing global marketing budgets with a demonstrated ability to deliver measurable ROI.

• Deep understanding of global SEO, GEO and SEM best practices and analytics tools (e.g., Google Analytics).

• Exceptional analytical and problem-solving skills with a data-driven mindset.

• Strong cross-regional leadership skills with experience managing geographically distributed teams.

• Excellent stakeholder management and presentation skills.

• Bachelor’s degree in Marketing, Business, or a related field.

Base Pay: $180,000 to $220,000 annually

Incentive Compensation: WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.
 

Benefits: Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including: 20 days of PTO, 11 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.

WeWork is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. WeWork is also proud to be an affirmative action employer with respect to veterans and individuals with disabilities.