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We're on a mission to improve the world of work, one shift at a time for 80% of the world’s workforce
The Role
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
We’re looking for a data-driven, strategic, and hands-on Senior Director of Global Revenue Marketing to lead integrated programs across the buyer journey — from top-of-funnel awareness to customer expansion. This role will own the global digital marketing strategy and execution plans for the entire prospect journey, including advertising, website, email, and more. You will drive alignment with sales, optimize marketing channels for measurable impact, and scale marketing performance with the help of introducing and implementing AI and automation.
You’ll lead a high-performing team across digital, website, paid media, email, SEO, events, content, and partner and customer marketing to execute campaigns that accelerate growth across global markets.
Responsibilities
- Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc.
- Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey.
- Continually identify opportunities to leverage AI and automation to increase campaign effectiveness, scale personalization, optimize decision-making, and streamline operations.
- Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience.
- Define a quarterly demand generation plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team.
- Drive funnel optimization programs across multiple stakeholders, including lead flow, scoring, nurture, and automation. Partner with SDR and Sales leadership to build successful lead flow and follow-up processes.
- Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects.
- Meet revenue targets and define the growth plan, channel mix, data & analytics to drive net new and expansion leads across all segments. Track performance metrics and budget management on a daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. Provide regular updates and feedback to the Sales and Leadership teams.
- Partner with RevOps and Marketing Ops to continuously enhance our martech stack and increase the use of AI, predictive analytics, and automated decision frameworks.
- Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization.
- Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and align with strategic market moments to extend reach.
- Grow a team of high-performing marketing leaders and create a data-driven culture and learning environment that encourages continuous improvement in content quality and speed of execution.
- Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against revenue and booking targets.
Requirements & Qualifications
- 10+ years of senior experience in leading demand generation in B2B SaaS companies.
- 7+ years as a people manager.
- Deep digital marketing expertise across paid media, website design, site conversion, email/lifecycle marketing.
- Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications with a strong, demonstrable focus on pipeline/revenue growth and high-quality execution.
- Exceptional execution and prioritization skills to develop practical solutions and lead the day-to-day execution in the trenches.
- Excellent cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals.
- A people-focused leader with prior experience managing creative and collaborative teams and agencies that support the organization and link to overall business objectives and metrics. Prior experience in change management, unifying functional areas and building new teams.
- Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership.
- BS/BA degree in Marketing, Business, or related field (MBA highly preferred)
- B2B experience required.
- Experience with global brands preferred.
- Experience with HR or FinTech SaaS is a plus.
Employee Perks
- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success at home!)
- Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- We’ll match your 401k contributions to help you save for the future
- Access mental health support with Spring Health
- Get comprehensive health benefits
- Use our commuter reimbursement program
- Take additional leave days — including 20 PTO days, study assistance, celebration days and volunteering
- Join our global working groups; focused on collaboration, belonging and connection
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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The Company
What We Do
Deputy is the world’s leading workforce management platform, revolutionizing hourly work for over 1.5 million workers and 375,000 workplaces across over 100 countries. For over 15 years, Deputy has helped businesses to effortlessly navigate and comply with complex labor laws while enhancing employee engagement with predictable, transparent and flexible scheduling, and delivering actionable insights to transform labor efficiency into a competitive advantage.
Deputy is more than just a solution – it’s a trusted partner in building workplaces that foster productivity, well-being, and growth. Discover how we are improving the world of work, one shift at a time at www.deputy.com
Why Work With Us
Creativity and teamwork drive our culture. We embrace diverse ideas and encourage collaboration. Our team enjoys remote flexibility while regularly connecting in person whenever possible. These gatherings foster collaboration, strengthen bonds, and reinforce our commitment to building Deputy together.
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Deputy Offices
Remote Workspace
Employees work remotely.
We are a Remote first company. Our workplace Hybrid policy allows for employee flexibility. Deputies are given the option to work from home or work from our WeWork offices.
Typical time on-site:
None
