Location(s):
MexicoCity/Cities:
MexicoTravel Required:
26% - 50%Relocation Provided:
YesJob Posting End Date:
February 19, 2026Shift:
Job Description Summary:
At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Sr. Director, Frontline Marketing Category to set and lead the long-term category and portfolio growth agenda across frontline markets, owning enterprise-level outcomes for growth, profitability, and share. This role is pivotal in shaping category strategy at scale, influencing system-wide investment and execution decisions, and ensuring the category delivers sustainable value for consumers, customers, and the CocaCola system.
The ideal candidate will bring enterprise brand and category leadership, deep commercial and analytical acumen, and the ability to influence senior stakeholders across a highly matrixed, global system. If you are passionate about leading at scale, shaping the future of categories, and driving impact through insight-led strategy, we want you on our team.
What You'll Do for Us
• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Brands, C&CL and Franchise Leadership.
• Set and lead the enterprise category and/or portfolio strategy across frontline markets, defining the long-term growth agenda, portfolio architecture, and strategic choices that drive sustainable, incremental value creation.
• Own category growth, profit, and share outcomes, influencing system-wide prioritization and investment decisions across brands, price tiers, packs, and consumption occasions.
• Champion consumer- and shopper-led strategy by translating macro trends, social forces, and evolving consumption behaviors into scalable category strategies that expand total demand.
• Provide input to localization and real-time amplification of IMX campaigns within their territory.
• Influence and align cross-functional leaders (Sales, Commercial, RGM, Finance, Media & Social, Franchise and Bottler teams) to deliver omni-channel, system-wide execution at scale.
• Steward governance and decision rights, setting strategic guardrails, standards, and ways of working that balance global consistency with local relevance and speed.
• Build and lead a high-performing leadership team, developing future-ready marketing and category talent while fostering a culture of curiosity, accountability, and bold thinking.
Requirements & Qualifications
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA strongly preferred.
• 12–15+ years of progressive experience in brand, category, or integrated marketing leadership roles within FMCG / CPG, including experience operating at enterprise or multi-market scale.
• Proven track record of setting and leading category or portfolio strategy, including growth planning, portfolio management, and strategic investment decisions.
• Deep expertise in demand generation, brand building, and integrated marketing communications across digital, media, shopper, and experiential channels.
• Advanced ability to translate complex consumer, shopper, category, and customer data into clear strategic choices and measurable business impact.
• Strong financial and commercial acumen, with experience influencing large marketing and media investments and key P&L drivers at scale.
• Demonstrated ability to lead through influence, aligning senior cross-functional, franchise, and system stakeholders without direct authority.
• Exceptional strategic thinking, storytelling, and change leadership capabilities in fast-paced, matrixed, global environments.
What We'll Do for You
• Global Exposure: Lead category strategy across diverse frontline markets with access to senior global leaders and world-class partners.
• Iconic Brands: Shape the future of some of the most loved and recognizable brands in the world through enterprise category leadership.
• Learning & Development: Build enterprise leadership capability, category mastery, and future-ready marketing skills at the highest level.
• Career Growth: Accelerate your leadership journey within a global organization that values impact, innovation, and talent mobility.
• Purpose-Driven Work: Refresh the world and make a difference at scale through strategies that drive both growth and societal value.
Skills:
Influencing, Marketing, organization, Portfolio ManagementOur Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
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What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
