Senior Director External Communications

Posted 2 Days Ago
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London, England, GBR
In-Office
119K-161K Annually
Senior level
Fashion
The Role
The Senior Director of External Communications will oversee Vinted's global communication strategy, manage media relations, and lead a high-performing team. This role involves shaping external narratives, advising leadership on communications and reputation risks, and partnering with various teams to enhance brand presence.
Summary Generated by Built In
Brief info about Vinted 

Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life – or even a third.
The Vinted Group is made up of three business units that support this mission:
Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life.
Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces.
Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members.
Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people. 

Information about the position 

As Senior Director of External Communications, you will own Vinted’s external communications strategy, and global reputation across all markets. Your remit spans press office, corporate and financial comms, executive profiling, issues and crisis communications, consumer and brand PR, and external stakeholder messaging. You will lead and grow a high-performing team of 10 with support from a network of agency partners.

Reporting to the VP of Corporate Affairs, you will act as a trusted advisor to senior leadership, translating business priorities into clear and compelling external narratives. We are looking for a creative storyteller with strong judgement, strategic range, and the confidence to bring fresh thinking to high-impact communications moments.

You will think 2–3 years ahead, shaping communications that support Vinted’s mission, reputation, and next phase of growth. Vinted is a profitable, category-defining marketplace with vertically integrated shipping and payments - this is a rare opportunity to shape the external narrative of one of Europe’s most exciting consumer businesses at a pivotal moment.

In this position, you’ll 
  • Define and evolve Vinted’s global external communications strategy, ensuring it supports company priorities and long-term business growth
  • Partner with Brand, Marketing, and Social & Editorial Content teams to create bold, earned consumer campaigns that build brand love, and drive cultural relevance
  • Lead Vinted’s global press office, setting clear standards for media engagement
  • Own Vinted’s external corporate narrative, including executive communications, financial and business performance messaging, major announcements, and future capital markets-related communications
  • Act as a trusted advisor to senior leadership on external messaging, media strategy, stakeholder perception, and reputational risk and shape Vinted’s approach to issues and crisis communications
  • Build and maintain trusted relationships with priority media, commentators, industry stakeholders, and other influential external audiences
  • Lead, develop, and grow a high-performing External Communications team, creating clear ownership, strong collaboration, and a culture of openness and trust
  • Manage external agencies, advisors, and specialist partners, ensuring they deliver strategic value, high-quality work, and measurable impact within budget
  • Use data, insights, and clear measurement frameworks to inform communications decisions, evaluate results, and continuously improve impact
  • Leverage AI to increase efficiency
About you 
  • Senior-level experience leading external communications in a fast-growing, international, consumer, technology, marketplace, regulated, or high-profile business environment.
  • Creative storyteller with strong editorial judgement and the ability to turn complex topics into clear, compelling, and credible external narratives
  • Experience developing creative, earned consumer campaigns that strengthen brand perception and cultural relevance
  • Deep expertise in media relations and press office leadership, including experience managing complex, sensitive, or fast-moving issues
  • Strong track record of advising executive teams and senior leaders on messaging, media strategy, reputational risk, stakeholder perception, and crisis response
  • Confidence leading across multiple functions, markets, and senior stakeholders, especially in complex or ambiguous environments
  • Strong people leadership experience, including building, developing, and scaling high-performing communications teams
  • Sound judgement, discretion, resilience, and confidence operating in high-pressure environments
  • Strong understanding of international communications, market nuance, media ecosystems, and stakeholder expectations across Europe and beyond. Additional European languages are a plus
  • Comfortable using data and insights to shape communications strategy and measure impact
Work perks 
  • The opportunity to benefit from our share options programme
  • 25 days of paid annual leave
  • Newest MacBook models
  • Digital mental and emotional health support and Employee Assistant Program (EAP)
  • Frequent team-building events
  • Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
  • Lunch benefit per working day
  • Access to a discounted gym membership plan
  • A personal monthly budget for shopping on Vinted
  • Comprehensive Medical Insurance
  • Group Life and Income Protection Insurance
  • A matched pension scheme up to a set limit.
  • The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
  • Pension plan with the opportunity to choose your contribution percentage, and Vinted will match it up to a set limit
Working at Vinted 

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work 

We’ve adopted a hybrid workplace model where 2 days in the office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The annual gross salary range for this position is:
£119,000£161,000 GBP

Skills Required

  • Senior-level experience leading external communications in an international consumer or technology environment
  • Experience developing creative consumer campaigns
  • Deep expertise in media relations and press office leadership
  • Strong track record advising executive teams
  • Strong people leadership experience

Vinted Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vinted and has not been reviewed or approved by Vinted.

  • Equity Value & Accessibility Employees can participate in a share options program, and recurring internal secondary‑liquidity events make equity value more tangible.
  • Leave & Time Off Breadth 25 working days of holiday and a workation policy allowing up to 90 days of remote work per year (including a limited allowance outside the EU) broaden time‑away options.
  • Parental & Family Support Parental leave is topped up to full gross salary for 20 weeks for primary caregivers and 10 weeks for secondary caregivers in Lithuania, with flexible leave until the child turns two.

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The Company
HQ: San Francisco
243 Employees
Year Founded: 2008

What We Do

We’re the world’s biggest preloved fashion marketplace. The brainchild of Milda Mitkutė and Justas Janauskas, Vinted grew from a local website into a mobile-first community of 20 million people in 10 countries which is boasting over 30 million listings in total. Our mission: make second hand the #1 choice worldwide. We do it by shaking up everyday shopping habits and creating new personalized ways of buying, selling, and swapping clothes, accessories, and lifestyle items. We’re always on the lookout for smart people who know exactly how they can contribute to making Vinted better. Join or lead cross-functional teams at a startup where your impact is never limited to your job description. Step out of your comfort zone. Grow with us. And have fun with a team of more than 200 people along the way. You can find all open positions: https://www.vinted.com/jobs If you know you belong here - tell us why! Follow us! https://www.instagram.com/weworkatvinted/

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