Senior Director, E-Commerce Sales

Job Title:                             Senior Director, E-Commerce Sales         

Title of Supervisor:          Senior Vice President, Consumer Sales

 Job Location:                    Mooresville, NC               

Company Website:         www.greenworkstools.com

Company Summary:

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

 Position Summary:

The Senior Director of E-Commerce Sales is a strategic leader responsible for driving profitable growth, market share, and brand integrity across all digital commerce channels. This role carries primary ownership of Amazon while also leading strategy and execution across key .com retail partners including Lowe’s, Walmart, Tractor Supply Co. (TSC), and other online marketplaces.

Given the nature of the outdoor power equipment (OPE) and durable goods industry, this leader must balance long purchase cycles, seasonal demand, inventory complexity, and omnichannel customer behaviors. The Senior Director will ensure strong digital execution while protecting brand value, supporting retail partners, and optimizing direct-to-consumer (D2C) growth.

This role requires deep expertise across B2B, B2C, and D2C channels, with a strong emphasis on navigating channel conflict, pricing consistency, and go-to-market alignment. The VP will partner cross-functionally to align marketing, supply chain, finance, and product teams to maximize performance, operational excellence, and long-term scalability.
Responsibilities:

Amazon Channel Ownership

• Own end-to-end strategy, execution, and P&L for Amazon (Vendor Central and/or Seller Central)
• Drive revenue growth, profitability, and market share across all Amazon categories
• Optimize product listings, SEO, content, and digital shelf presence
• Lead promotional strategy, pricing, and advertising (Amazon Ads, DSP, etc.)
• Manage relationships with Amazon stakeholders and third-party agencies
• Ensure operational excellence including inventory management, forecasting, and fulfillment (FBA/FBM)

.com Retail Account Leadership

• Develop and execute e-commerce strategies for key retail partners (e.g., Lowe’s, Walmart, Tractor Supply Co.) while supporting broader omnichannel relationships
• Partner closely with account sales leaders to ensure alignment between in-store and online strategies
• Optimize product assortment, content, and search visibility across retailer platforms while adhering to retailer-specific requirements
• Align promotional calendars and digital merchandising strategies with retailer priorities and seasonal demand patterns common in OPE/durable goods
• Analyze performance metrics and implement data-driven improvements to drive sell-through and inventory efficiency

Direct-to-Consumer (D2C) Growth

• Lead strategy for owned e-commerce platforms (brand websites) with a focus on profitable growth and customer lifetime value
• Develop and enforce a clear channel strategy that minimizes conflict between D2C and retail partners
• Establish pricing, promotional, and assortment guardrails to protect brand equity and retailer relationships
• Partner with marketing teams on digital campaigns, CRM, and lifecycle marketing to drive demand without disrupting retail channels
• Optimize website experience, UX/UI, and checkout processes to reflect premium durable goods positioning

Channel Conflict & Pricing Governance

• Define and manage channel segmentation strategy across Amazon, D2C, and retail partners
• Ensure MAP (Minimum Advertised Price) and pricing consistency across all digital channels
• Proactively identify and mitigate channel conflict risks, including unauthorized sellers and gray market activity
• Partner with legal, sales, and marketplace teams to enforce brand protection policies
• Balance short-term revenue opportunities with long-term brand and partner health

B2B & Marketplace Expansion

• Identify and scale B2B e-commerce opportunities across digital platforms
• Expand presence across relevant online marketplaces
• Develop partnerships and integrations to enhance distribution and reach

Leadership & Cross-Functional Collaboration

• Build, lead, and develop a high-performing e-commerce team
• Collaborate with Marketing, Product, Supply Chain, Finance, and IT to ensure alignment
• Establish KPIs, dashboards, and reporting to track performance and inform strategy
• Drive a culture of accountability, innovation, and continuous improvement

Qualifications & Required Experience:

• 10+ years of progressive experience in e-commerce, digital sales, or related fields
• Proven leadership experience managing Amazon business (Vendor Central and/or Seller Central)
• Demonstrated success managing .com retail accounts such as Lowe’s, Walmart, and/or Tractor Supply Co.
• Experience across B2B, B2C, and D2C business models
• Strong understanding of digital marketing, SEO, paid media, and online merchandising
• Experience managing P&L and delivering revenue growth targets

• Strategic thinker with strong analytical and data-driven decision-making skills
• Deep understanding of e-commerce platforms, tools, and technologies
• Exceptional leadership and team development capabilities
• Strong communication and stakeholder management skills
• Ability to operate in a fast-paced, high-growth environment
• Experience in consumer goods, durable goods, or outdoor power equipment industries
• Familiarity with e-commerce platforms such as Shopify, Amazon Seller/Vendor Central, Walmart Marketplace
• Revenue growth across Amazon and .com retail channels
• Profitability and margin performance
• Digital shelf optimization and conversion rates
• Customer acquisition and retention metrics (D2C)
• Inventory health and in-stock rates
• Return on advertising spend (ROAS)

Potential Requirements:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to: 

• Observe and detect details at close range.
• Ability to communicate and exchange accurate information.
• Climb stairs, stationary position (Sit/Stand 50% of time).
• Position self by stooping, kneeling, transport, or position boxes weighing 5 -20 pounds or more.
• Operate office equipment including computers, copiers, and printers.
• Occasionally exposed to weather elements.