Senior Director, Digital Strategy and Innovation

Posted 17 Hours Ago
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San Mateo, CA
193K-263K Annually
7+ Years Experience
Biotech
The Role
The Senior Director of Digital Strategy and Innovation will lead the development of digital infrastructure and marketing strategies, focusing on customer experience across multichannel engagement. Responsibilities include overseeing the digital roadmap, executing digital campaigns, collaborating with various departments, and leading a team to drive innovative customer engagement techniques.
Summary Generated by Built In

BeiGene continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:Reporting to the Vice President, Commercial Operations and Business Analytics, the Senior Director of Digital Strategy and Innovation will be responsible for setting the vision and leading the organizations digital infrastructure and non-personal marketing strategy.  The position serves as the commercial point of contact for multichannel engagement initiatives across Beigene and works in close collaboration with global commercial, medical affairs and corporate affairs leadership to provide expertise in leading a data driven digital approach. Besides relevant functional expertise, strong leadership, the ability to both articulate a vision and dive into operational details when needed to see through execution, transformative change management, enterprise mindset, and experience working closely with senior leadership are required.    Essential Functions of the job:

  • Oversee the development of the US Commercial and Medical Affairs digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities.
  • Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations.
  • Provide a vision, frameworks and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands and channels.
  • Lead team embedded in the brands who help set and execute the overall digital strategy.
  • Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies.
  • Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations (Advertising agencies, other 3rd party vendors) to ensure alignment with needs with customer needs.
  • Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points (Personal, online, mobile, call centers, etc.).
  • Continuously innovative customer engagement techniques to bring new ways of thinking to the brand and field teams.
  • Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.
  • Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program, sales force marketing cloud, content management system and document management systems. 
  • Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective.
  • Aid and assist to the execution of digital campaigns through established capabilities.
  • Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents.

 Required Education:

  • Bachelors degree required; Masters degree preferred.

Qualifications:

  • BA/BS Degree with 12+ years of overall experience.
  • 10+ years related experience in the Pharma industry, with proven multichannel marketing experiences.
  • 8+ years of people or project management experience.
  • Experience in managing cross-functional teams (global experience preferred) and implementing programs and process improvements.
  • Deep knowledge and understanding of multichannel marketing principles.
  • Ability to think strategically and integrate MCE into business objectives and brand plans.
  • Experience leveraging data and insights to inform strategies and optimize plans.
  • Strong collaboration and influencing skills across all levels of an organization
  • Excellent verbal and written communication skills.
  • Ability to travel up to 20% of time.
  • Biotech/pharmaceutical project/process management, experience is a plus.

 Supervisory Responsibilities:  Yes   Computer Skills:  

  • Proficient in Microsoft Office suite.  Willingness to explore and leverage new technologies and digital tools.
  • Experience using SharePoint and Microsoft one drive, concur for travel and expense reporting, and with meeting planning systems such as Cvent and contract management systems.

  Travel: 

  • 20%

BeiGene Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

  • Fosters Teamwork
  • Provides and Solicits Honest and Actionable Feedback
  • Self-Awareness
  • Acts Inclusively
  • Demonstrates Initiative
  • Entrepreneurial Mindset
  • Continuous Learning
  • Embraces Change
  • Results-Oriented
  • Analytical Thinking/Data Analysis
  • Financial Excellence
  • Communicates with Clarity

Salary Range: $192,700.00 - $262,700.00 annually

BeiGene is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeiGene Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer and we value diversity. BeiGene does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

The Company
HQ: Cambridge, MA
2,862 Employees
On-site Workplace
Year Founded: 2010

What We Do

BeiGene is a global biotechnology company that is developing and commercializing innovative and affordable oncology medicines to improve treatment outcomes and access for far more patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them. Our growing global team of more than 8,500 colleagues spans five continents, with administrative offices in Beijing, China; Cambridge, U.S.; and Basel, Switzerland. To learn more about BeiGene, please visit www.beigene.com and follow us on Twitter at @BeiGeneGlobal.
See our community guidelines: bit.ly/39o3O6j

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