Senior Director, Digital & Social Media Strategy

DIGITAL STRATEGY / Responsible for developing and executing digital & social media recommendations for our clients.

***Our headquarters are in Stamford, CT, but the location of this position can be flexible with a priority given to candidates open to hybrid work (3 days a week in office) in one of our office locations - - Stamford, CT, New York, NY, Chicago, IL, Charlotte, NC, or Atlanta, GA.

In this role, you will lead the strategy & planning for digital & social programs for our impressive roster of clients. You will evaluate brand objectives through the lens of digital & social media – determining the best platforms, partnerships, and content solutions to achieve these goals and amplify their sponsorships. On the front end, you will work collaboratively with internal strategists & creatives to brainstorm ways to amplify brand sponsorships on social, and on the backend oversee all execution & measurement of ongoing campaigns.  

You will be relied upon as a digital expert at the agency – identifying the trends & strategies that reach specific fanbases. To be successful, you will need equal parts creative & critical thinking, a deep understanding of digital & social trends, and how to leverage property & ambassador assets through social media.

THE WORK YOU’LL DO

• Craft savvy recommendations and execute digital campaigns – including (but not limited to) social media, media partnerships, influencer partnerships, paid social, audience targeting, and measurement strategies
• Provide recommendations on how best to apply sponsorship assets to drive brand goals and amplify activations using sponsorship partner & talent assets
• Confidently pitch concepts to clients & partners and develop creative content ideas that ladder up to client objectives
• Liaise with internal digital media team members to develop targeting & distribution recommendations
• Measure campaigns and deliver inventive insights to clients on what is working and what can be optimized
• Simultaneously lead multiple projects relying on strong project management and organizational skills
• Lead and formulate overarching plans for client growth

THE BIGGER TEAM YOU’LL JOIN

Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

WHO WE’RE LOOKING FOR

• Minimum of 8+ years experience in digital/social media strategy, preferably at a media or sports agency
• Expertise in developing & executing digital campaigns that span social media (paid & organic), media partnerships, and influencer marketing
• You’re ahead of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans – and a passion for/expertise in sports, entertainment, music and celebrity & lifestyle culture
• Experience with measuring & showcasing the impact of digital & social programs – both through social measurement tools (ex: Infegy, HookIt, CreatorIQ), as well as the ability to synthesize Excel data to actionable recommendations
• PowerPoint storyteller – the ability to clearly visualize strategic thinking & exceptional detail in clear & digestible PowerPoint slides
• Ability to work in a fast-paced environment & mode switch between different projects and keep things organized & on-track
• Flexibility and willingness to travel domestically. Anticipated travel amount: Low (0-15%)

The base range for this position is $100,000 – 110,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure, and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications 

Octagon’s comprehensive benefits package includes: 

• Unlimited PTO policy – we understand you need time for play! 
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too! 
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status  
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)  
• Pretax Transportation/Commuter Benefits and Parent Travel Program 
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more 
• Discount portal for everyday goods and services 
• Employee Resource Groups and inclusive diversity programming and initiatives  
• Personal Development programs  

Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.