IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.
Job DescriptionThe Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.
- Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals
- Lead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motions
- Co-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRs
- Oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution
- Manage regional marketing budget with full accountability
- 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS
- Proven track record of delivering significant pipeline growth across multiple European markets
- Strong experience in both net new acquisition and install base marketing
- Deep understanding of complex sales cycles and enterprise buying groups
Regional Expertise
- Experience operating across Northern Europe
- Ability to navigate regional differences in marketing execution, channels, and buyer behaviour
Industry Experience in one or more of the following sectors:
- Manufacturing
- Energy, Utilities & Resources
- Transportation
- Construction & Engineering
- Telecommunication
Skills & Competencies
- Strategic thinker with strong execution discipline
- Highly data-driven with strong analytical skills
- Expertise in ABM, digital demand generation, and integrated campaign planning
- Strong stakeholder management and influencing skills
- Comfortable working in a fast-paced, high-growth environment
Key Success Metrics
- Pipeline generation (net new and install base)
- Marketing-sourced and influenced revenue
- Campaign ROI and efficiency
- Sales alignment and satisfaction
Skills Required
- 10+ years of experience in B2B demand generation or field marketing
- Proven track record of delivering significant pipeline growth across multiple European markets
- Experience in enterprise software or SaaS
- Strong experience in both net new acquisition and install base marketing
- Deep understanding of complex sales cycles and enterprise buying groups
- Experience operating across Northern Europe
IFS Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IFS and has not been reviewed or approved by IFS.
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Retirement Support — Retirement support is presented as part of the package in North America through a 401(k) plan and references to pension/defined contribution arrangements in some contexts.
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Healthcare Strength — Healthcare coverage is described as available in some regions, including health, dental, life, and disability insurance offerings.
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Strong & Reliable Incentives — Variable pay elements such as monthly bonuses and profit sharing are described as meaningful in certain roles, with bonuses tied to performance outcomes like reduced downtime.
IFS Insights
What We Do
IFS develops and delivers enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. Within our single platform, our industry specific products are innately connected to a single data model and use embedded digital innovation so that our customers can be their best when it really matters to their customers – at the Moment of Service. The industry expertise of our people and of our growing ecosystem, together with a commitment to deliver value at every single step, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of 5,000 employees every day live our values of agility, trustworthiness and collaboration in how we support our 10,000+ customers. Learn more about how our enterprise software solutions can help your business today at ifs.com. Follow us on Twitter: @ifs Facebook: www.facebook.com/ifsdotcom Instagram: www.instagram.com/ifsdotcom Visit the IFS Blog on technology, innovation and creativity: https://blog.ifs.com/
