Job Description Summary:
Reporting to: Senior Director, Marketing Data/Tech & Capabilities
Job Summary
The Senior Director, Data is accountable for defining and leading the end-to-end strategy for first party (1PD) consumer data, data products, and AI enabled activation across the digital landscape. Sitting within the Marketing Data / Tech & Capabilities team, this role provides strategic and people leadership for senior data roles, including Director, Data Products and Senior Manager, Data (Consumer).
The role partners closely with Marketing Categories, IMX Media, Technology, Analytics, Legal, and internal and external brand development teams to scale consumer engagement, loyalty, and commercial impact across digital touchpoints. A strong emphasis is placed on AI enabled ways of working, leveraging advanced analytics, automation, and personalization to drive measurable business outcomes.
Key Responsibilities
Own and evolve the overarching strategy for collecting, managing, and activating first-party consumer data across the digital ecosystem, aligned with enterprise and marketing objectives such as brand equity, incremental sales, and volume growth.
Provide strategic leadership for data product and consumer data activation agendas, ensuring clear direction, prioritization, and alignment across teams, roadmaps, and investment areas.
Lead and develop senior data leaders and teams, setting clear objectives, fostering strong collaboration, and building advanced capabilities across data products, CRM, activation, and AI enabled marketing.
Define the vision for AI enabled consumer engagement, including personalization, predictive analytics, automation, and advanced measurement frameworks, and ensure consistent adoption across markets and brands.
Oversee the design and optimization of scalable data collection frameworks spanning websites, apps, registrations, surveys, loyalty mechanics, and other digital interactions to ensure high quality, compliant consumer data.
Guide data enrichment and identity strategies, including the responsible use of third-party data, to strengthen consumer profiles, segmentation, targeting, and media effectiveness.
Ensure best in class orchestration of end-toend digital CRM, lifecycle marketing, and ecosystem activation, driving consistency, relevance, and performance across consumer journeys.
Partner cross functionally with Marketing, Media, Technology, Analytics, and external partners to align data, activation, and technology roadmaps, balancing short term execution with long term capability building.
Champion modern, AI enabled and test and learn ways of working across the Marketing Data / Tech & Capabilities organization, embedding experimentation, continuous optimization, and data informed decision making.
Act as the senior point of accountability for data governance, consent, and privacy, partnering with Legal, Privacy, and Compliance teams to ensure GDPR compliance, robust consent management, and ethical data use.
Requirements
Strong passion for data driven consumer engagement, AI enabled marketing, and delivering scalable, privacy centric consumer experiences.
Typically 12+ years of experience in data, digital marketing, consumer engagement, or marketing technology roles, with senior leadership experience managing complex teams and portfolios.
Proven ability to operate at both strategic and executional levels, translating business goals into sustainable data, technology, and activation strategies.
Demonstrated success leading in complex, cross-functional, and matrixed environments, with excellent stakeholder management, communication, and influence skills.
Deep understanding of first-party data ecosystems, digital CRM, identity, personalization, and measurement, including hands-on exposure to platforms such as Adobe Experience Platform and Adobe Journey Optimizer (or equivalents).
Strong executive level understanding of data analytics, AI, automation, customer segmentation, and targeting methodologies, and their application to drive marketing and commercial performance.
Track record of building high performing teams, developing senior talent, and fostering a culture of innovation, accountability, and continuous improvement.
Base Salary:
Italy: 97,700 EUR to 142,000 EUR
Poland: 435,000 PLN to 692,000PLN
Spain: 110,000 EUR to 156,000 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30%
Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Skills:
Location(s):
United KingdomCity/Cities:
LondonTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 11, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- 12+ years of experience in data, digital marketing, consumer engagement, or marketing technology roles with senior leadership experience
- Strong passion for data-driven consumer engagement and AI-enabled marketing
- Proven ability to translate business goals into sustainable data, technology, and activation strategies (strategic and executional capability)
- Demonstrated success leading in complex, cross-functional, matrixed environments with strong stakeholder management and influence
- Deep understanding of first-party data ecosystems, digital CRM, identity, personalization, and measurement, with hands-on exposure to platforms such as Adobe Experience Platform and Adobe Journey Optimizer (or equivalents)
- Executive-level understanding of data analytics, AI, automation, customer segmentation, and targeting methodologies
- Track record of building high-performing teams, developing senior talent, and fostering innovation and accountability
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
