Senior Director, Data & Identity Architect

Acxiom is seeking for an experienced and technical leader in its Product & Engineering group to lead the design and development of its next-gen Data & Identity product family. This role will drive the modernization of our identity resolution and data sharing platforms by harnessing cloud-native technologies, privacy-enhancing computation and agentic orchestration. You will be responsible for advancing capabilities in digital and terrestrial identity recognition, cross-channel tagging, and machine learning-based match accuracy, while ensuring compliance with PCI, HIPAA, FCRA, CCPA, and GDPR.
This is a high-impact opportunity to architect the next-generation identity backbone supporting personalization, analytics, media activation, and data collaboration in a privacy-centric world.
*This role can be located almost anywhere in the U.S.

What You Will Do:

• Design next-gen data & identity products through cloud-native, real-time platforms using microservices, containerization, and serverless frameworks.
• Architect a persistent identity infrastructure to manage hundreds of billions of identifiers, enabling unified views of customer journeys across digital, terrestrial (offline), and hybrid touchpoints.
• Build intelligent systems for digital recognition (web, app, CTV) and terrestrial recognition (in-store, call center, IoT) using device signals, hashed identifiers, and contextual tags.
• Design channel-aware tagging frameworks that capture behavioral, transactional, and metadata signals across owned and paid media, enhancing identity linkages and customer intelligence.
• Implement advanced machine learning models for probabilistic matching, linkage scoring, and graph-based learning to continuously improve identity resolution accuracy.
• Leverage AI agents and agentic flows to dynamically orchestrate data matching, validation, and enrichment based on consent rules, user context, and platform intelligence.
• Drive experimentation with reinforcement learning, active learning, and feedback loops to optimize customer match rates and reduce false positives.
• Design secure, interoperable identity capabilities within clean room environments (e.g., Snowflake, AWS, Databricks) for multi-party data collaboration.
• Develop frameworks for pseudonymization, encryption, and federated data analysis to enable compliant, large-scale audience modeling and media measurement.
• Enforce data governance standards for consent management, opt-in/opt-out, zero trust, and data lineage, aligned with PCI-DSS, HIPAA, GLBA, FCRA, GDPR, and CCPA.
• Collaborate with CISO and Legal teams to ensure the secure and ethical use of PII and other regulated data assets.
• Lead cross-functional Agile PODs to deliver privacy-first identity products and solutions at scale.
• Drive interoperability across ecosystems including Adobe, Salesforce, Snowflake, and other advertising/martech stacks.
• Act as a thought leader on identity interoperability standards, digital twins, AI ethics, and the future of consumer data ecosystems.

What You Will Have:

• 15+ years of experience in data or identity architecture, with 5+ years in senior leadership roles.
• Proven track record modernizing identity platforms using cloud-native architectures, big data ecosystems (AWS, Snowflake, Databricks), and real-time streaming (Kafka, Spark).
• Hands-on expertise in identity resolution, digital and terrestrial signal processing, and tagging systems for behavioral and transactional data.
• Advanced knowledge of machine learning for identity, graph data models, and privacy-aware AI.
• In-depth understanding of compliance standards: PCI-DSS, HIPAA, FCRA, CCPA, GDPR.
• Excellent leadership and cross-functional communication skills..

What Will Set You Apart:

• Experience with industry-leading customer identity platforms such as Acxiom Real ID, LiveRamp IdentityLink, Epsilon CORE ID, Merkle Merkury, etc.

• Familiarity with agentic AI concepts and orchestration tools to manage data and consent flows.
• Certifications in cloud platforms (AWS, GCP, Azure, Snowflake, Databricks), privacy (CIPT, CIPP), or security (CISSP, CCSP).
• Experience building and deploying interoperable identity ecosystems for marketing, analytics, and data partnerships.
• Strong grasp of data ethics, AI fairness, and responsible identity practices.

Location:

Remote, most states in the continental US (Preferably in Texas or Arkansas)

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].