Job Description Summary:
The Senior Director, Customer Marketing East Region is a marketing leader responsible for leading the Area Customer Marketing team and delivering customer-centric marketing strategies that drive growth across the East Region. This role serves as a critical connector between customers, sales, marketing, and the broader Coca-Cola system—translating strategy into impactful, customer-specific marketing execution and scalable programs.
As a member of the East Region leadership team, this leader partners closely with sales and cross functional teams to strengthen customer relationships, elevate execution, and ensure marketing investments deliver measurable business results.
What You’ll Do for Us
Customer Marketing Leadership & Strategy
• Lead team to deliver customer marketing strategy and execution with East Region customers, ensuring alignment with regional and national priorities.
• Translate regional marketing vision into customer-specific plans that drive brand growth, customer relevance, and commercial impact.
• Serve as a senior marketing leader for key customers, supporting joint business planning and customer-facing marketing discussions.
Customer Engagement & Account Support
• Partner with sales and commercial leaders to influence customer strategies through insights-driven marketing solutions.
• Support senior-level customer engagements by shaping marketing narratives, recommendations, and investment approaches.
• Help optimize marketing spend and programming to improve ROI, customer satisfaction, and executional excellence.
People Leadership & Team Development
• Lead, coach, and develop the Area Customer Marketing team (6 direct reports), fostering strong performance, collaboration, and engagement.
• Build marketing capabilities across the team, including digital fluency, customer experience, and omnichannel execution.
• Create a culture of accountability, innovation, and continuous improvement.
Marketing Execution & Innovation
• Oversee the development and execution of integrated marketing programs across channels, including digital, in-store, and experiential platforms.
• Champion test-and-learn approaches, leveraging data and insights to refine programs and improve effectiveness and ability to scale across customers.
• Ensure consistent brand standards and high-quality execution across customer marketing initiatives.
System Collaboration & Influence
• Collaborate closely with the customer marketing community and cross-functional partners to ensure alignment and scalability of initiatives.
• Act as a key liaison between regional strategy and local execution, elevating best practices across the system.
• Represent Customer Marketing in internal forums and select customer engagements as needed.
Qualifications
• College Degree and 8–10+ years of progressive marketing experience, with customer or commercial marketing leadership.
• Strong experience partnering with sales teams and influencing customer outcomes through marketing.
• Solid understanding of brand strategy, digital marketing, and omnichannel execution.
• People leader with experience developing and leading high-performing teams.
• Strong analytical, communication, and stakeholder management skills.
What Success Looks Like
• Area Customer Marketing team consistently delivers high-quality, impactful execution aligned to regional strategy.
• Customers view Coca-Cola as a collaborative, insight-driven marketing partner.
• Marketing initiatives drive measurable sales impact, customer engagement, and brand strength.
• Teams are engaged, capable, and continuously building modern marketing capabilities.
This role is a leadership opportunity for a customer-focused marketing executive ready to drive impact through strong teams, disciplined execution, and close partnership with sales and customers across the East Region.
Skills:
Brand Strategy, Brand Strategy, Business Planning, Channel Management, Commercial Marketing, Cross-Functional Team Leadership, Customer Engagement, Customer Experience (CX), Customer Marketing, Customer Relationships, Digital Marketing, Experiential Marketing, Influencing, In-Store Marketing, Integrated Marketing, Leadership, Marketing, Marketing Activation, Marketing Capabilities, Marketing Insights, Marketing Solutions, Marketing Strategies, Marketing Vision, Omnichannel Marketing, People Leadership {+ 1 more}Pay Range:
$193,000 - $224,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
March 22, 2026Shift:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Similar Jobs
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What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
