Job Description:
Responsibilities:
Leadership & Measurement Strategy
- You will work closely with a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).
- Be a leader on analytics to power Merkle's B2B Transformation initiative.
- Exhibit strong analytical, project management
- You'll participate in new business efforts to enable business growth and development (new and existing accounts).
- Assist with local and national department initiatives.
- You'll create measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
- Set the vision/strategy and facilitates team operations to deliver quality deliverables.
- Provide thought leadership internally and for clients.
- You will author white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social).
- Define project deliverables, timelines and dependencies (team members, internal stakeholders, clients).
Team & Client Engagement
- Package deliverables in an articulate, easy-to-understand format with a clear storyline that addresses client business needs.
- Contribute to the success of other team members by providing training, knowledge sharing and best practices .
- You'll manage day to day performance and career growth of junior team members and assists your junior people managers .
Requirements:
- Bachelor's degree in Statistics, Economics or related quantitative field, required.
- Strong understanding of B2B industry and related analytics & data science around Account Based Marketing (ABM) required.
- Exposure to advanced MMM media measurement capabilities (additionally MTA, Test Measurement) required
- Previous experience in a media agency highly preferred
- 10+ years in a quantitative business environment
- 5+ years in marketing analytics with knowledge of the media planning process
- Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
- Experience planning A/B and Match Market testing
- Experience in data visualization (Excel, Tableau, Power BI, Datorama)
- Understanding of ad tech like DV360, LinkedIn etc.
- Working knowledge of SQL, Python, or R and exposure to Snowflake or Databricks platforms, is a plus.
- Demonstrates understanding of digital tracking including limitations and advantages
This is a 100% remote opportunity. The Sr. Director will report to a VP, Analytics.
Additional information
The annual salary range for this position is $136,000 - $219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
#LI-JH2 #remote #LI-remote #merkle
Location:
USA - Remote - MarylandBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
