Position Overview
Zeta is seeking a Sr Director of Customer Advocacy and Insights to lead our Customer Advisory Board (CAB) and Voice of Customer (VoC) programs—turning strong customer relationships into true partnerships, and creating opportunities for customers to share their success. As a key point of connection for customer feedback, you’ll make it easy for customers to engage with Zeta—whether that’s shaping what we build or partnering with us on stories, references, and co-marketing opportunities.
You’ll build and run a scalable Voice of Customer program—bringing structure to how we listen, from our CAB and feedback channels to beta programs and follow-up. You’ll partner closely with Product, Engineering, Customer Success, Sales, and Marketing to make sure customer input is heard, shared, and acted on.
You’ll also work closely with Marketing and Communications to identify and elevate strong customer outcomes, flagging opportunities for reference stories, PR, and co-marketing. Success looks like customer insights shaping product and go-to-market decisions, strong participation in beta and early access programs, and customers who are excited to advocate for Zeta and share the results they’re seeing.
Key Duties & Responsibilities
- Own the Customer Advisory Board (CAB) program including member strategy, recruitment, governance, meeting agendas, facilitation, and executive-ready readouts.
- Lead the Voice of Customer (VoC) system for Product by consolidating feedback from CAB, customer calls, support themes, renewals, implementations, and user communities into a single, structured view.
- Support beta and early access programs that validate product direction, capture structured learnings, and feed launch readiness with clear insights and recommendations by providing access to client participants that can deliver sharp insights and critical feedback.
- Drive closed-loop follow-through on customer feedback by partnering with Customer Success, Support, Product Ops, and Product Management to define action plans, owners, and response cadences, translating themes into prioritization inputs and customer-visible updates.
- Own customer advocacy management and tracking across client references, online reviews, and customer stories. Recruiting and onboarding advocates, managing approvals/readiness, maintaining a centralized inventory, matching advocates to requests, and reporting usage and impact.
- Build the VoC operating model with Product Operations including standardized feedback capture across touchpoints, intake workflows, tagging/taxonomy, tooling hygiene, and reporting that makes feedback easy to find and act on.
- Align VoC insights with Product Marketing and GTM teams to inform positioning, release communications, and enablement—ensuring we reflect real customer language, needs, and objections.
- Own NPS/CSAT customer survey programs defining design, sampling/cadence, governance, and translating results into clear drivers and prioritized actions by connecting quantitative trends with qualitative VoC themes and verbatims.
- Lead customer marketing communications tied to VoC, product updates, and advocacy including customer communications (emails, newsletters, webinars), developing content briefs, coordinating speakers and messaging with Product Marketing, and measuring engagement to improve reach and relevance.
- Plan and execute customer events that drive insight and advocacy (e.g., CAB in-person sessions, roundtables, user groups, conference meetups) in partnership with Product Marketing/Field Marketing—owning run-of-show, content inputs, post-event feedback capture, and stakeholder readouts.
- Report on VoC trends and outcomes through recurring dashboards and stakeholder updates that highlight top themes, progress, decisions made, and impact.
Desired Qualifications
- 10+ years of experience in customer programs, customer success, product marketing or community/engagement roles within B2B SaaS.
- Demonstrated experience building and running a Customer Advisory Board, structured Voice of Customer program and leading C-suite programs.
- Strong ability to synthesize qualitative and quantitative feedback into themes, opportunities, and clear recommendations for Product and Product Operations.
- Experience owning customer survey programs (e.g., NPS, CSAT) including questionnaire design, sampling/cadence, analysis of drivers, and stakeholder-ready reporting (experience with common survey/VoC platforms and BI tools a plus).
- Operational rigor: comfortable defining processes, maintaining a feedback repository, and driving a closed-loop system with clear owners, SLAs, and follow-through.
- Tools: Salesforce, Qualtrics (or similar survey/VoC platforms), Zoom/webinar platforms, and customer gifting/engagement tools (e.g., Sendoso); experience with ZMP a plus.
- High ownership and bias to action—able to independently set priorities, manage multiple workstreams, and deliver on timelines.
- Executive presence and facilitation skills; confident engaging with senior customer stakeholders and internal leaders.
- People leadership experience (managing FTEs and/or internship programs), including hiring, coaching, and delivering clear performance feedback.
- Experience planning and running customer-facing events and programs (virtual and in-person), including agenda design, speaker/stakeholder management, and capturing measurable outcomes (insights, references/advocacy, engagement).
- Experience with customer marketing (emails/newsletters and webinar programming), including content planning, segmentation, and performance reporting.
- Experience managing customer advocacy/reference motions (customer stories, reference matching, review generation); familiarity with advocacy/reference management platforms is a plus.
- Customer-first mindset with the ability to probe for root cause, separate symptoms from needs, and frame tradeoffs for product decision-making.
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $170,000 - $185,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-ND1
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
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What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Employees engage in a combination of remote and on-site work.
