Senior Director, Creative Strategy

Posted 3 Hours Ago
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New York City, NY, USA
Hybrid
160K-222K Annually
Senior level
Marketing Tech • Mobile • Software
Find your people. Make real impact.
The Role
The Senior Director, Creative Strategy will lead a team, develop brand strategy, and collaborate with various stakeholders to enhance brand initiatives and campaigns.
Summary Generated by Built In

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Great work starts with great strategy, and that great strategy starts with you.

As a strategy-first organization, the brand + creative team thrives on concise and clever insights. The Sr. Director, Creative Strategy, will be the critical bridge between the creative team and our internal partners to identify opportunities and craft compelling briefs.

You will not only be in charge of the team’s creative strategy, but you will be in charge of 3 strategists who will work alongside you on everything from product and feature launches to creative campaign work, events, and more.

This position reports to the Executive Creative Director.

WHAT YOU'LL DO

  • Be a key member of the brand leadership and work with cross-functional partners to identify key opportunities and drive incredible, impactful brand work.
  • Build, lead, and mentor a team of strategists who will work deeply across the business and our client base.
  • Own the process of creating and developing our core brand strategy.
  • Scope programs of work with partners to provide strategic insight and direction. 
  • Partner with brand, paid, and research teams to develop new research/methodologies/products to generate original insights.
  • Provide strategic direction on product and experience initiatives, which includes identifying the key value proposition, consumer needs, and value to the business.
  • Translate strategic recommendations into impactful experiences, products, and services.
  • Proactively identify new products and campaign opportunities within the business.

WHO YOU ARE

  • A portfolio of breakthrough strategic direction and creative output for major brands and agencies.
  • An integrated problem solver who can sync up brand strategy, communications, content, product, and user experience.
  • An experienced presenter who is as comfortable directing their team as they are presenting to the CEO.
  • A strong history of team management and ability to inspire and nurture talent.
  • A natural collaborator, comfortable working iteratively within different subject areas.
  • Thrives in finding order in the chaos and loves creating processes from scratch.
  • Fluent in today’s world, including social platforms, mobile, tech, and social change.
  • 12+ years’ experience working on the in-house and agency side, developing impactful campaigns and strategies that have pushed business forward.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $159,700-$221,900/year, with an expected On Target Earnings (OTE) between $187,000-$261,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full and part-time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Top Skills

Analytics
Creative Strategy
Research

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The Company
HQ: New York, NY
2,000 Employees
Year Founded: 2011

What We Do

At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.

Why Work With Us

At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.

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Braze Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQNew York
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Austin
Berlin
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Bucharest, RO
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Chicago
DKI Jakarta, ID
Indonesia
Dubai, Dubai
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London
Paris
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San Francisco
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São Paulo, BR
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Singapore
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Sydney
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Tokyo
Learn more

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