Senior Director of Corporate Events, Programs & Customer Advocacy

Cloudflare is seeking a visionary Senior Director of Corporate Events, Programs and Customer Advocacy to own the strategy, planning, and optimization of our global events and sponsorships, customer advocacy, and community programs. This role is critical in driving Cloudflare's market penetration and recognition as a cloud leader.
You will work cross functionally with Product Marketing, Field Marketing, Partner Marketing, Brand Marketing, Sales and Customer Success to drive measurable ROI, brand awareness, pipeline acceleration, and meaningful engagement with customers. On a day-to-day basis, this senior leadership role will be responsible for leading the global events and customer advocacy teams, and executive programs and establishing the roadmap for creating a world-class events and customer advocacy function.
About the Role:

• Strategic Planning: Develop and implement integrated events and customer and community marketing strategies aligned with overall marketing and business objectives.
• Event Management: Oversee the planning, coordination, and execution of all large company events and third party events, including large Cloudflare conferences, as well as industry conferences, such as RSA, Black Hat, Gartner, and others. Ensure seamless execution from concept to post-event analysis.
• Customer Advocacy: Create and manage field marketing programs that support lead generation, customer acquisition, and sales enablement efforts. Collaborate closely with sales teams to align initiatives with regional sales goals.
• Community Management: Develop and manage the broad community of Cloudflare customers, ranging from free and self-serve customers to the large corporate customers. This involves leading the activation and engagement across functions and communities to ensure our community is strong and active.
• Cross-functional Collaboration: Work closely with other departments such as sales, product marketing, field marketing, and corporate communications to ensure alignment and integration of marketing initiatives.
• Budget Management: Responsible for managing the events and field marketing budget effectively, ensuring resources are allocated wisely and achieving maximum ROI.
• Vendor and Partner Management: Build and maintain relationships with event vendors, agencies, and strategic partners to enhance event execution and maximize sponsorship opportunities.
• Metrics and Analytics: Establish KPIs and metrics to measure the effectiveness of events and field marketing programs. Analyze data to optimize strategies and demonstrate ROI to senior management.
• Team Leadership: Lead and mentor a team of events and field marketing professionals, fostering a collaborative and results-driven culture. Provide guidance, support, and professional development opportunities to team members.

About You:

• Seasoned Functional Leader: Visionary people leader who will constantly grow the capability and maturity of Corporate Events and Customer functions to meet the needs of a fast-growing B2B SaaS business.
• Experienced Events and Customer Strategist: Proven experience in event and community management with the ability to translate insights into actionable campaign plans. Experience in defining messaging strategy across the customer journey with technical and senior-level buyers.
• Exceptional Communicator: Skilled at articulating complex ideas clearly and persuasively. Influential leader to get things done across functions and affect change across the organization.
• Analytical & results oriented: Ability to leverage data to optimize campaigns and drive strategic decisions. Hold yourself and teams accountable for performance.
• Innovative: In-depth knowledge around campaign development best-practices, as well as a growth mindset that will help drive continuous improvement in the function. Ability to create inspirational new programs that align with business priorities and deliver results in a fast-paced, dynamic environment.

Requirements:

• Over 15 years of marketing experience in B2B Enterprise SaaS, with at least 10 years in leadership roles focused on global events, executive programs, and community management. Experience in cybersecurity or B2B infrastructure is preferred, with clear attainment against targets for revenue and pipeline generation.
• Deep understanding of event strategy and its application to branding, demand generation and ABM motions across segments.
• Proven track record of developing and executing successful marketing strategies and campaigns on a global scale and across languages.
• Bachelor's or master's degree in Marketing, Business, Communications, or related field.
• Willingness to travel internationally for collaboration with global teams and participation in key industry events.