Senior Director, Content (B2B)

The Role

The Senior Director, Content at Wpromote has a passion for storytelling and is an expert in generating audience engagement that propels business objectives. The ideal candidate will have a comprehensive understanding of digital marketing, B2B and B2C customer segments, and market priorities. This role is responsible for developing Wpromote’s content strategy for the agency’s owned, earned, and paid channels to establish our position as an industry leader, generate demand, and support revenue growth. You’ll set the strategy for and directly manage the content team, developing unique cross-channel assets aligned with industry trends and brand priorities to drive impact for the business. As a player-coach, you’ll oversee the team’s editorial work and create content in your own right. Success in this role requires best-in-class strategic content expertise, the ability to build highly effective, engaging content that generates demand and delivers outsized value, outstanding writing and communications skills, and a strong sense of accountability. The Senior Director, Content will report to the CMO based on the West Coast.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-LinkedIn Learning Membership and more!

The anticipated annual salary for this role will range from $140,000 - $185,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

• Leading the development and implementation of a content strategy to bolster marketing objectives and fuel new business growth
• Utilizing market research to identify content opportunities and enhance content effectiveness to drive better engagement and lead generation
• Collaborating with internal teams such as Product Marketing, Brand, Comms, Design, Web, Sales, Demand Generation, and Client Services to ensure content synchronicity with strategic business initiatives
• Managing, mentoring, and providing direction to a team of content creators to foster a collaborative and empowering environment that fuels high-quality content production
• Managing the entire content lifecycle, from concept to distribution, including editorial planning, creation and editing, publishing, and monitoring content performance
• Creating and maintaining a diverse content portfolio across multiple formats and channels, including videos, whitepapers, case studies, blogs, webinars, short and long-form content, and social media to drive brand awareness and demand for our services.
• Working closely with the agency marketing team to integrate SEO and social best practices into content creation for optimal organic reach and online presence
• Establishing content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights
• Collaborating closely with the Demand Generation team to develop a content strategy that supports the entire customer lifecycle, from awareness to retention
• Aligning content with key agency narratives to support full-funnel marketing programs and ensure alignment with demand-generation goals
• Keeping pace with content marketing trends to continuously advance our content strategy

You Must Have

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree is preferred
• 7-10 years of experience leading content strategy for B2B companies; media/digital marketing experience preferred
• Strong interpersonal skills, with a capacity to encourage teamwork and handle projects within demanding timelines
• High-level communication experience with a solid background in content strategy and storytelling
• Proven leadership in guiding a content team to achieve outstanding outcomes
• Exceptional communication skills and the ability to articulate complex strategies to various stakeholders
• Previous experience building content strategy, including familiarity with the latest digital trends and content distribution channels
• Analytical skills, including the ability to conduct comprehensive research and turn insights into effective content 
• Proven use of AI tools to augment process, content development, and execution

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.