Senior Director, Content Insights & Planning

About the Role:

We are looking for a highly analytical, business-minded leader to join Tubi’s Content organization as Senior Director, Content Insights & Planning. This individual will lead a high-impact team responsible for delivering actionable insights and strategic guidance to inform content programming, merchandising, acquisitions, and Originals development decisions. 

As a key partner to Tubi’s Data Science & Analytics (DSA), Finance, and Business Operations organizations, this leader will shape content discovery experiences, inform greenlight decisions, and influence platform-level strategies.

This is a hybrid role based out of our Los Angeles office.

What You'll Do:

• Oversee data application to content planning, ensuring that content investment decisions are grounded in rigorous analysis and aligned with company growth goals. 
• Partner with DSA, Business Operations, Content Acquisitions & Partnerships, and Finance teams to ensure consistency, transparency, and alignment in how insights & metrics are shared and applied
• Develop and deliver regular content and portfolio performance reporting (e.g., Weekly Business Review), translating insights into clear, actionable recommendations through data-backed storytelling that highlights key findings and business impact.
• Drive insight-backed recommendations to support merchandising efforts across editorial curation and campaign execution—informing container strategy, title positioning, and the promotion of priority launches to maximize engagement and visibility
• Guide individual title and portfolio-level performance analyses, including performance measurement, optimization recommendations, and attribution modeling
• Use internal data and third-party research to uncover audience behavior, content demand, and competitive trends, providing actionable insights that inform content planning, investment strategy, and Originals greenlighting decisions.
• Collaborate with Data Science & Analytics to ensure data infrastructure, dashboards, and content performance tools meet evolving business needs
• Represent the Content organization in cross-functional planning forums, advocating for content priorities and surfacing opportunities for strategic collaboration.

Your Background

• 10+ years of experience in content analytics, business intelligence, or strategic insights within a streaming or digital media environment.
• Proven success translating complex data into actionable recommendations for creative and strategic stakeholders.
• Deep understanding of the streaming landscape, including Originals development, content acquisition, and viewer behavior patterns.
• Experience working closely with Content, Product, and Data Science teams to guide decisions and product evolution through insights.
• Exceptional storytelling skills, with the ability to influence at the executive level through data and narrative.
• Experience working with BI tools (e.g., Looker, Tableau)
• Familiar with experimentation principles and measurement best practices
• Highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment.

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California Compensation
Base ($163,700 to $233,900/year) + Bonus + Long-Term Incentive Plan + Benefits

#LI-MJ1 #LI-Hybrid