Senior Director, Content & Creative Marketing - Simplii Financial

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing:

As the Senior Director, Content & Creative – Simplii Financial, you'll play a key leadership role in shaping the end-to-end creative execution for Simplii Financial's owned channels, including website, social media, email, as well as any paid media campaign adaptation or transcreation within our agile growth team. You’ll guide a team of in-house creatives to deliver compelling, conversion-driven content that elevates our brand and engages our audiences. You’ll collaborate closely with marketing and channel delivery teams to ensure alignment across business priorities. You’ll lead ideation and creative direction for internal campaigns and digital assets, continually identifying opportunities to optimize content for conversion, accessibility, and brand consistency. You’ll also foster a culture of innovation, learning, and collaboration, inspiring creative excellence and operational efficiency.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Creative leadership and content oversight – Lead and champion the creative vision for Simplii’s owned channels, setting ambitious standards for content quality, brand consistency and the highest production quality. Apply creative design and content best practices to drive conversion and engagement across website, social, and email campaigns.

• Content development – Identify, develop, and execute content that align with business priorities and maximize conversion. Guide creative producers in delivering impactful content for Simplii’s owned channels, leveraging data-driven insights to refine messaging and design.

• Team leadership and development – Manage a team of internal creative producers (copywriters, designers and video producers), setting clear context and development goals. Foster a collaborative, inclusive environment that encourages innovation and continuous improvement.

• Workflow and process optimization – Oversee the continuous improvement of creative workflows, resource allocation, and project delivery models. Implement best-in-class processes and technologies to scale creative output and elevate operational effectiveness

• Championing accessibility, inclusion and brand compliance – Set the standard for accessible and inclusive content across all owned channels, ensuring compliance with WCAG, AODA, and ACA. Lead the adoption of emerging best practices, technologies, and testing methodologies to ensure content is accessible to all audiences.

Who you are

• You’re a visionary creative leader. You have a track record of setting and executing creative strategy for brands with deep expertise in owned channels (web, social, experiential) and digital storytelling.

• You’re a collaborative leader. You inspire your team to bring their best ideas forward and foster a culture of growth, learning, and innovation.

• You have relevant experience. You bring 15+ years of experience in creative leadership or digital marketing including managing cross-functional teams and external vendors.

• You’re passionate about accessibility and inclusion. You have a strong understanding of accessibility standards and best practices, including WCAG, AODA, and ACA, and experience testing content for compliance within enterprise environments.

• You’re a catalyst for innovation. You’re adept at implementing new technologies, optimizing creative workflows, and cultivating a culture of continuous improvement.

• You’re tech-savvy. You’re proficient in Adobe Creative Cloud, Microsoft Office and Figma.

• You’re an effective communicator. You excel at engaging stakeholders, managing expectations, and aligning creative output with business objectives.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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