Senior Director, Consumer Marketing

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

Summary  

We are seeking a visionary Senior Director of Consumer Marketing to lead the creation and execution of breakthrough creative campaigns that captivate audiences, build deep emotional connections, and drive measurable consumer engagement. This role demands a rare combination of creative excellence, strategic thinking, and operational execution - someone who can conceptualize bold ideas and bring them to life across experiential events, multimedia storytelling, and integrated marketing activations. You will be the architect of unforgettable brand experiences that resonate with consumers, amplify our mission, and create cultural moments. The ideal candidate thrives at the intersection of creativity and strategy, with proven success building partnerships with advocacy groups, influencers, and content creators to extend brand reach and authenticity.  

Job Responsibilities 

 Breakthrough Creative Campaign Leadership  

• Conceive, develop, and execute innovative consumer marketing campaigns that break through the noise and create lasting brand impact  

• Lead the creative vision and strategy for integrated campaigns that span digital, social, experiential, content, and traditional media  

• Partner with internal creative teams and external agencies to produce world-class creative work that elevates the brand  

• Drive campaign innovation by identifying emerging trends, cultural moments, and consumer insights that inform breakthrough ideas  

• Develop campaign strategies that balance brand-building objectives with performance marketing goals  

• Create compelling campaign narratives that connect with diverse consumer audiences and drive emotional engagement  

• Oversee campaign execution from concept through launch, ensuring excellence at every touchpoint  

• Measure and optimize campaign performance using brand lift studies, engagement metrics, and consumer sentiment analysis  

• Build frameworks for campaign ideation, testing, and iteration that foster creativity and accountability  

Experiential Events & Activations  

• Design and execute memorable experiential marketing programs that create immersive brand experiences  

• Lead the strategy and production of consumer events ranging from intimate activations to large-scale branded experiences  

• Create experiential programs that drive awareness, trial, advocacy, and social amplification  

• Develop event concepts that authentically reflect brand values while delivering entertainment and utility to consumers  

• Oversee a team to manage logistics, production, and on-site execution to ensure flawless event delivery  

• Integrate digital and social elements into experiential activations to extend reach beyond physical attendees  

• Build scalable experiential playbooks that can be deployed across multiple markets and consumer segments  

• Partner with event sponsors, venues, and vendors to maximize production value and minimize costs  

• Capture content from events for ongoing marketing use across channels  

• Measure event success through attendance, engagement, earned media, social reach, and consumer sentiment  

Multimedia Storytelling  

• Craft compelling brand stories that resonate across video, audio, written content, and visual media  

• Develop content strategies that position the brand as a trusted voice and thought leader in the consumer space  

• Oversee production of long-form and short-form video content for social, web, streaming platforms, and traditional media  

• Create documentary-style content, consumer testimonials, and narrative-driven brand films that inspire and educate  

• Build audio storytelling initiatives including podcasts, audio ads, and voice-first experiences  

• Partner with production companies, directors, and content creators to produce high-quality multimedia assets  

• Develop content calendars that maintain consistent brand presence while allowing for timely, reactive storytelling  

• Optimize content for each platform and format while maintaining cohesive brand narrative  

• Leverage user-generated content and consumer stories to build authentic brand narratives  

• Track content performance metrics including views, engagement, completion rates, and brand impact  

Multi-Channel Marketing Activations  

• Orchestrate integrated marketing activations across owned, earned, and paid channels  

• Lead consumer social media strategy and campaigns that drive organic engagement and community building  

• Develop influencer-led activations, product launches, and seasonal campaigns across digital and physical touchpoints  

• Design direct-to-consumer campaigns including email, SMS, and app-based engagement programs  

• Coordinate with digital marketing teams to integrate paid media, content marketing, and SEO into consumer campaigns  

• Develop guerrilla marketing and surprise-and-delight tactics that generate buzz and word-of-mouth  

• Test and learn across new and emerging channels to stay ahead of consumer behavior shifts  

Advocacy Group & Influencer Partnerships  

• Identify and build strategic partnerships with advocacy organizations, nonprofits, and community groups aligned with brand values  

• Develop co-marketing campaigns with advocacy partners that drive mutual awareness and impact  

• Create cause marketing initiatives that demonstrate brand purpose and social commitment  

• Build and manage an influencer marketing program spanning nano, micro, and macro influencers  

• Cultivate authentic relationships with influencers, creators, and brand ambassadors across categories  

• Develop influencer campaign briefs, creative guidelines, and performance expectations  

• Negotiate partnership terms and manage influencer contracts and compensation  

• Track influencer campaign performance including reach, engagement, conversions, and ROI  

• Create brand ambassador programs that turn passionate consumers into long-term advocates  

• Ensure all partnerships maintain brand authenticity and align with consumer trust and transparency expectations  

Branded Content & Media Innovation  

• Develop branded content strategies including sponsored content, native advertising, and content partnerships  

• Partner with publishers, media companies, and platforms to create custom content programs  

• Lead branded entertainment initiatives including webseries, documentaries, and interactive experiences  

• Explore emerging formats including AR/VR experiences, interactive installations, and gamification  

• Build content studios or creator networks that generate ongoing branded content assets  

• Negotiate media partnerships and content distribution agreements  

• Measure branded content effectiveness through audience reach, engagement, and brand affinity metrics  

• Stay at the forefront of media innovation and emerging content formats  

Team Leadership & Budget Management  

• Build and lead a high-performing consumer marketing team with expertise across creative, experiential, content, and partnerships  

• Mentor team members and foster a culture of creativity, collaboration, and excellence  

• Manage consumer marketing budget with accountability for ROI and efficient resource allocation  

• Partner with cross-functional teams including brand, digital, product marketing, and sales  

• Develop agency relationships and manage external creative, production, and event partners  

• Establish clear goals, KPIs, and success metrics for all consumer marketing initiatives  

 People Manager 

• Yes  

Education, Experience, and Skills 

Required Experience  

• 15+ years of consumer marketing experience with at least 5 years in leadership roles  

• Proven track record creating and launching breakthrough creative campaigns that drove measurable brand and business impact  

• Deep expertise in experiential marketing and event production  

• Strong background in multimedia content creation including video, audio, and digital storytelling  

• Demonstrated success building and managing influencer partnerships and advocacy collaborations  

• Experience with consumer brands in competitive, fast-paced industries  

• Portfolio showcasing creative excellence and campaign innovation  

• Track record of managing multi-million dollar budgets with clear ROI accountability  

Key Competencies  

• Visionary creative thinker who can conceptualize bold, culture-shaping ideas  

• Strategic marketer who connects creative work to business objectives and consumer insights  

• Exceptional storyteller across multiple formats and platforms  

• Strong project manager who can execute complex campaigns with multiple moving parts  

• Relationship builder who can cultivate authentic partnerships with diverse stakeholders  

• Data-informed decision maker who balances creativity with performance metrics  

• Collaborative leader who can inspire internal teams and external partners  

• Cultural observer who identifies trends and moments before they go mainstream  

• Consumer-centric marketer who deeply understands audience motivations and behaviors  

• Resourceful problem solver who can deliver exceptional work within budget constraints  

Preferred Qualifications  

• Experience in purpose-driven consumer brands and/or technology  

• Background working with diverse consumer segments   

• Expertise in social impact marketing and cause-related campaigns  

• Knowledge of content production, video editing, and creative development processes  

• Established network of influencer, creator, and advocacy group relationships  

• Understanding of FTC guidelines, disclosure requirements, and influencer marketing regulations  

What Success Looks Like  

First 90 Days:  

• Audit current consumer marketing programs, campaigns, and partnerships  

• Build relationships with key internal stakeholders and external partners  

• Identify immediate opportunities for creative breakthrough and campaign optimization  

• Develop strategic roadmap for consumer marketing evolution  

Year One:  

• Launch at least 3-4 breakthrough campaigns that drive significant brand awareness and engagement lift  

• Establish scalable experiential marketing program with clear playbooks and metrics  

• Build robust influencer and advocacy partnership ecosystem  

• Create multimedia content library that drives ongoing consumer engagement  

• Achieve measurable improvements in brand awareness, consideration, and preference among target consumers  

Ongoing:  

• Consistent delivery of innovative campaigns that generate earned media and cultural conversation  

• Consumer marketing recognized as a competitive advantage and growth driver  

• Strong ROI across all consumer marketing investments with clear attribution  

• Development of team talent and creative capabilities  

• Brand love and advocacy metrics trending positively across key consumer segments  

• Industry recognition for creative excellence and campaign innovation  

 Work Environment 

• This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs. 

Physical Demands 

This is a sedentary role requiring prolonged periods of sitting while working at a computer. Physical demands include: 

• Sitting for extended periods (up to 8 hours per day) 

• Repetitive use of hands and fingers for typing and mouse operation 

• Visual acuity for reading computer screens and documents 

• Ability to communicate effectively via phone and video calls 

• Occasional lifting of up to 10 pounds (office supplies, equipment) 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. 

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