Dynata is seeking a Senior Director of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products built on Dynata's industry-leading first-party data assets. This leader will define and execute Dynata's Consumer Insights product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata's position as a leader in data and intelligence solutions.
Reporting to the VP, AI and Intelligence Products, the Senior Director will establish a roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for Dynata.
Initially, this role will operate as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.
Key Responsibilities
Product Strategy & Portfolio Leadership
Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio.
Identify opportunities to productize proprietary panel, survey, behavioral, and profile data assets.
Build business cases and investment recommendations for new data products and product enhancements.
Establish product success metrics, growth objectives, and revenue targets.
Market & Customer Insights
Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.
Work closely with commercial teams to identify new revenue opportunities and expansion paths.
Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact.
Serve as an internal and external thought leader on the Consumer Intelligence market landscape.
Product Development & Commercialization
Lead the end-to-end lifecycle of Consumer Intelligence products from concept and requirements through launch and scale.
Build connections with complementary offerings, such as Audience Activation, and identify and execute on opportunities to drive greater customer value together.
Partner with marketing, research, data science, and engineering teams to develop differentiated data assets and methodologies.
Define product packaging/format, pricing, licensing, and commercialization strategies.
Drive adoption through customer engagement, industry education, and close partnership with commercial teams.
Cross-Functional Leadership
Partner closely with Product, Panel, Technology, Research & Data Science, Commercial and Operations leaders.
Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.
Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.
Build and scale a team of product managers as the Consumer Intelligence portfolio grows.
Qualifications
10+ years of experience in product management, data products, analytics products, market research, or related fields.
Proven experience launching and scaling commercial data products or subscription-based information products.
Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.
Demonstrated ability to translate data assets into scalable, revenue-generating products.
Experience developing product strategy, pricing, packaging, and go-to-market plans.
Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.
Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders.
Demonstrated success operating effectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution.
Experience building and leading high-performing product teams.
Experience working with data, analytics, research, or SaaS platforms preferred.
At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.
At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.
Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.
The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
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Skills Required
- 10+ years of experience in product management, data products, analytics products, market research, or related fields.
- Proven experience launching and scaling commercial data products or subscription-based information products.
- Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.
- Demonstrated ability to translate data assets into scalable, revenue-generating products.
- Experience developing product strategy, pricing, packaging, and go-to-market plans.
- Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.
- Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders.
- Demonstrated success operating effectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution.
- Experience building and leading high-performing product teams.
- Experience working with data, analytics, research, or SaaS platforms.
Dynata Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dynata and has not been reviewed or approved by Dynata.
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Leave & Time Off Breadth — Time off options such as paid holidays, sick time, PTO, and in some cases unlimited PTO are available, with PTO sometimes described as generous. Volunteer time and a “birthday day off” expand the time‑off menu beyond basics.
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Flexible Benefits — Flexible and remote work options are broadly offered across a global and hybrid footprint, including part‑time and work‑from‑home arrangements. This flexibility can make certain entry‑level or side‑income roles feel reasonable for the work involved.
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Wellbeing & Lifestyle Benefits — Perks such as commuter benefits, wellness resources, snacks, gym or cell‑phone reimbursements, and tuition reimbursement are part of the package. Employee resource groups and volunteer opportunities add lifestyle and community support.
Dynata Insights
What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth. We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
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