Senior Director, Commercial

Posted One Month Ago
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Hiring Remotely in CO
Remote
162K-193K Annually
Senior level
Food
America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.
The Role
Leads commercial strategy and wholesaler relationships across a territory, overseeing joint business plans, pricing, forecasting, sales, market share, and financial performance. Develops strategic direction, manages performance routines, delivers senior-management reporting, identifies market opportunities, and supports pilot projects. Builds strong internal and external partnerships while inspiring and developing high-performing teams and driving future growth.
Summary Generated by Built In

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $162,400 - $192,850, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

 

ROLE SUMMARY:  

Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market. Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan. 

 

JOB RESPONSIBILITIES: 

  • Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results 

  • Build strong business relationships with key wholesalers and internal partners and ensure a alignment between company and customer objectives 

  • Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:  

  • Pricing strategy development & price increase sell-in 

  • Cents per case audits 

  • Forecasting Reviews 

  • Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments 

  • Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers 

  • Provide routine report-outs through the Sales Performance Reviews with senior management 

  • Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth  

  • Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team which is essential to Leading Future Growth  

  • Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc. 

  • Support and manage pilot projects on an ad-hoc basis 

  • Consistently models key leadership capabilities: an ownership mindset, drives transformation, thinks long-term, communicates effectively, culture ambassador, and prioritization of our people 

 

JOB QUALIFICATIONS: 

  • Bachelor’s Degree highly preferred

  • 10+ years of Sales and/or Marketing experience preferably in the beverage or consumer package goods industry; brings thorough knowledge of company products and industry best practices 

  • Ability to understand and develop strategic direction and plans to drive results 

  • Strong leadership skills with the ability to develop and engage people to build a high-performance sales team 

  • Strong internal and external customer service and communication skills  

  • Demonstrated ability to build and maintain relationships with employees, customers, and all external partners 

  • Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills 

  • Highly self-motivated and results oriented with ability to influence and negotiate with partners  

Preferred: 

  • Knowledge of ABC laws & regulations and marketing & advertising guidelines for promotions 

  • Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management 

 

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matching contribution

  • Chance to work in a fast-paced environment among a company of owners

  • Free Beer! 

Skills Required

  • 10+ years of sales and/or marketing experience, preferably in the beverage or consumer packaged goods industry
  • Ability to understand and develop strategic direction and plans to drive results
  • Strong leadership skills with the ability to develop and engage people and build a high-performance sales team
  • Strong internal and external customer service and communication skills
  • Demonstrated ability to build and maintain relationships with employees, customers, and external partners
  • Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills
  • Highly self-motivated and results-oriented, with the ability to influence and negotiate with partners
  • Bachelor's degree
  • Knowledge of ABC laws and regulations and marketing and advertising guidelines for promotions
  • Knowledge of consumer product drivers, including distribution, merchandising, promotion, pricing, and category management

Anheuser-Busch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.

  • Fair & Transparent Compensation Pay is considered strong overall, with many noting solid base pay for hourly roles and favorable total compensation relative to similar employers.
  • Retirement Support A 401(k) with company match and, in some cases, strengthened pension or retirement provisions are highlighted as valuable parts of the package.
  • Healthcare Strength Medical, dental, and vision coverage, along with HSAs/FSAs and wellness resources, are frequently described as robust.

Anheuser-Busch Insights

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The Company
HQ: Saint Louis, MO
6,989 Employees
Year Founded: 1852

What We Do

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

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