Senior Director, Commercial Growth & Digital Transformation
Locations: Seattle, WA • Pittsburgh, PA • Nashville, TN
Reports to: VP, FBSO Commercial
Level: M21
About the Role
Fortive’s Business System Office (FBSO) is a global Center of Excellence focused on driving commercial growth across Fortive’s operating companies (OpCos). Our mission is to equip commercial teams with the programs, processes, and insights needed to accelerate revenue, expand markets, modernize selling motions, and strengthen customer engagement.
We are seeking a Senior Director, Commercial Growth & Digital Transformation—a strategic, enterprise-minded leader who brings strong commercial acumen, experience in sales operations, and a proven track record of enabling scalable growth. This role will champion modern go-to-market strategies, fuel digital transformation, and guide OpCos in building high-performing commercial systems, processes, and teams.
While familiarity with AI, CRM, and analytics platforms is important, this role emphasizes commercial impact over technical depth, focusing on revenue performance, operational excellence, market expansion, and adoption of modern digital capabilities.
You will partner closely with sales, sales operations, RevOps, marketing, and customer success leaders across Fortive to shape growth strategies, deploy best-in-class commercial processes, and ensure that OpCos maximize the value of digital tools—including CRM, data insights, and emerging AI-enabled capabilities.
Your Impact
As Senior Director, Commercial Growth & Digital Transformation, you will:
- Serve as a strategic partner to OpCo commercial leaders, helping them design and execute growth strategies across sales, marketing, pricing, and customer success.
- Lead the modernization of commercial processes—including pipeline management, forecasting, territory planning, account prioritization, and sales motion optimization.
- Drive adoption of CRM, digital tools, and data-driven practices that strengthen accountability, improve productivity, and accelerate revenue outcomes.
- Collaborate with sales operations and RevOps teams to identify bottlenecks and opportunities, translate business needs into structured initiatives, and drive measurable commercial improvements.
- Guide OpCos entering new markets by installing scalable commercial infrastructure, operating rhythms, and digital systems that support predictable growth.
- Shape and deploy Fortive-wide commercial playbooks, growth frameworks, and best practices.
- Champion digital transformation across OpCos, ensuring that teams fully leverage modern CRM, analytics, and AI-enabled insights to drive customer engagement and sales performance.
- Partner with senior executives—including CROs, CSOs, CPOs, CMOs, and OpCo Presidents—to communicate commercial strategies, growth opportunities, and business outcomes.
- Drive change management to ensure commercial organizations embrace new processes, behaviors, and digital capabilities.
Key Responsibilities
- Lead, coach, and develop a global team supporting commercial excellence, digital transformation, and sales operations initiatives.
- Partner with OpCo leadership to translate sales, marketing, pricing, and customer experience needs into structured commercial growth programs.
- Oversee CRM, sales operations, and digital platform governance to ensure consistent, high-impact use across OpCos.
- Design and implement scalable commercial processes—including lead management, funnel conversion, sales forecasting, and customer lifecycle optimization.
- Define KPIs and track business impact, including conversion rates, pipeline health, sales productivity, pricing outcomes, and marketing ROI.
- Accelerate adoption of digital and data-driven practices across OpCos, ensuring commercial teams use insights to drive daily decision-making.
- Stay current on emerging commercial technologies, sales operations best practices, and modern digital go-to-market models.
Basic Qualifications
- Bachelor’s degree in Business, Marketing, Analytics, or related field.
- 10+ years of progressive commercial leadership experience in sales operations, commercial excellence, go-to-market strategy, or related roles.
- 5+ years leading high-performing teams, including global or distributed teams.
- Demonstrated experience improving sales productivity, pipeline performance, or commercial outcomes.
- Hands-on experience with CRM and digital sales/marketing plus AI tools, with a strong understanding of how they support commercial workflows.
- Proven ability to engage senior executives and influence cross-functional stakeholders.
- Experience with operational rigor, continuous improvement, and data-driven decision-making.
Preferred Qualifications
- Experience leading or supporting digital transformation initiatives across sales or marketing functions.
- Background in B2B industrial technology, enterprise software, or complex commercial environments.
- Experience with RevOps, pricing management, or customer lifecycle optimization.
- Familiarity with AI-enabled commercial tools (e.g., lead prioritization, forecasting, engagement insights) is a plus, though not required.
- Experience supporting new market entry and building commercial infrastructure from the ground up.
- Exposure to the Fortive Business System (FBS) or similar lean methodologies.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About the TeamSimilar Jobs
What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.
