What You'll Do
- Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
- Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
- Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
- Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
- Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
- Drive EBIT, top-line growth and NPS as primary success metrics.
- Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
- Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
- Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
- Form a strong regional leadership team with fellow senior regional leaders of other departments.
- Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)
Who We're Looking For
- 15+ years of commercial leadership experience across APAC markets, with proven P&L ownership.
- Track record in profitable scaling across multiple markets and channels.
- Strong business acumen and strategic thought leadership
- High openness to learn and adapt fast to new best practices.
- Exceptional talent leadership skills, with experience in developing senior leaders and building succession pipelines.
- Fluent in English; additional regional language skills a plus.
Skills Required
- 15+ years of commercial leadership experience across APAC markets
- Proven P&L ownership
- Track record in profitable scaling across multiple markets and channels
- Strong business acumen and strategic thought leadership
- Exceptional talent leadership skills
- Fluent in English, additional regional language skills a plus
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age
