Job Description Summary:
The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. This role provides management for the strategy, development and execution of marketing activation programs for Coca-Cola Freestyle. This role partners with key internal and external stakeholders to maximize market activation, drives successful activation of programs and initiatives to achieve targeted value and growth objectives. We’re looking for an experienced leader who has a proven strategic marketing mind-set.
About Coca-Cola Freestyle
Coca-Cola Freestyle is a premium, innovative, and unique drink experience for consumers. Freestyle dispensers offer hundreds of drinks to choose from, delivering unrivaled choice and variety. Our mission is to drive shared value for Coca-Cola customers and the Coca-Cola System alike by delivering the world’s best dispensed beverage to consumers.
Coca-Cola Freestyle offers a portfolio of turnkey & customizable dispenser marketing programs that provide customers an opportunity to promote unique, branded messages that can help drive their beverage business.
Freestyle delivers significant value by:
Driving innovation and strategic differentiation for the customer’s brand Integrating the Coca-Cola Freestyle dispenser into a customer’s business by highlighting special offers, promotions and brands that are most relevant to guests Driving traffic and beverage incidence rate
About the Role
The Freestyle Senior Director of Marketing is responsible for the strategy and execution of the Coca-Cola Freestyle Marketing including brand strategy, social strategy, visual identity, on dispenser content, etc. Partnering and collaborating closely with the category teams, customer teams, marketing agencies and R&D. The Freestyle Marketing Senior Director plays a key role in driving excitement and passion for the Coca-Cola Freestyle platform, crafting and telling the Why Freestyle story, while also driving incremental value for customers and consumers.
- Set the marketing strategy vision balancing long-term and short-term actions to deliver on ambitious business goals.
- Steward and champion Freestyle in new and exciting ways to ensure marketing plans are implemented, monitored, and evaluated in line with brand strategies.
- Steward Coca-Cola Freestyle performance leveraging first and third-party data sources.
- Help craft and tell the Why Freestyle story for internal, trade, and customer-facing audiences.
- Partner with Marketing Team on dispenser and user experience innovation strategies in close collaboration with R&D and Engineering and Content Management teams.
- Responsible for hiring and leading outside agencies focused on delivering high quality consumer experiences that drive trial and awareness, as well as brand love/loyalty in a different way that break the traditional molds.
- Lead strategic partner with our Top 10 Foodservice customers.
- Collaborate with Foodservice and On-premise organization to prioritize needs and deliver
customer selling and activation resources to drive new outlet placements, same store sales growth, and operational efficiency. - Lead implementation of integrated marketing communications and support asset activation plans by coordinating internal and external functions.
- Develop and communicate written briefs for use by agencies (ex. creative, advertising, packaging, consumer promotions, etc.) driving trial, increasing loyalty. Partner with Marketing Team on creative activation work relevant to asset or market activation.
- Owns annual marketing budget planning and allocation
Skills:
Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team ManagementPay Range:
United States of America: 193,000 USD - 224,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 17, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Skills Required
- Proven strategic marketing mindset and experience leading marketing strategy and activation programs
- Experience with brand architecture, brand positioning, and visual identity
- Experience developing social media and digital media strategies
- Experience creating creative briefs and working with creative/advertising agencies
- Media planning and marketing activation experience
- Experience in shopper marketing, channel management, and local advertising
- People management and team leadership experience
- Experience hiring and leading outside agencies and external partners
- Ability to partner cross-functionally with category teams, customer teams, R&D, engineering, and content management
- Experience managing annual marketing budget planning and allocation
- Experience working with large foodservice or on‑premise customers and driving customer activation
- Competitor analysis, SWOT analysis, and group problem solving skills
- Experience with sponsorships and partnership marketing
- Authorized to work in the United States without sponsorship
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
