Senior Director Channel Marketing

For more than three decades, Aeris has been a trusted cellular IoT leader enabling the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. Our IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 80 million IoT devices across the world. Aeris powers today’s connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth.
Aeris is on a mission to build a new kind of channel ecosystem – and we need a strategic, execution-driven Channel Marketing Leader to help us make it real.
This is a strategic, hands-on role for someone who can both define the vision and execute with precision; a ground-up opportunity to architect, launch, and scale our channel marketing engine across MSPs, VARs, GSIs, Hardware OEMs, and TSDs – building the systems, content, and experiences that turn partners into force multipliers.
This isn’t a ‘maintain the machine’ role. This role sits at the intersection of marketing, sales, and operations. You’ll lead the creation of a best-in-class partner ecosystem, enablement toolkits, and scalable demand-gen engines. You’ll collaborate cross-functionally with Sales, Sales Enablement, Product, and RevOps to activate partners, accelerate pipeline, and drive measurable growth. This isn’t about inheriting a legacy program – it’s about building something new that drives Aeris’ next phase of market expansion.
What You’ll Own
Program Strategy & Execution

• Design and deliver co-marketing and demand-generation programs with MSPs, VARs, GSIs, OEMs, and TSDs.
• Build partner portal and content hub for MDF requests, training, assets, tracking – aligned with Salesforce.
• Develop integrated campaign plans (across digital, events, webinars) to drive pipeline and revenue.

Partner Enablement & Collaboration

• Collaborate closely with Sales, Sales Enablement, Product Marketing, and Digital teams.
• Execute partner onboarding, training, certification, and value-prop articulation.
• Ensure tools and content deliver impact – e.g., PRM, Salesforce, Deal Registration, MDF workflows.

Program Analytics & ROI

• Define KPIs: partner-sourced/influenced pipeline, MDF ROI, portal adoption, activity metrics.
• Build dashboards and reporting to sales leadership.
• Optimize SAN/target campaigns based on performance.

What Success Looks Like

• Solid pipeline from partner-led initiatives within first six months.
• Partner portal driving adoption and self-service demand.
• Sales reps actively collaborating with partners.
• MDF spend driving measurable pipeline with >X ROI.
• Clear attribution and dashboarding in Salesforce

Your Experience & Skills

• 10+ years in B2B channel or partner marketing in tech, SaaS or networking domains.
• Demonstrated ability to build programs from scratch – roll-up-your-sleeves mindset.
• Experience in cybersecurity, IoT, or wireless communications.
• Hands-on in Salesforce, PRM tools, and partner portal or marketing automation platforms.
• Skilled on Hubspot and Impartner
• Familiarity with partner certification programs.
• Experience and networking with MSPs, VARs, GSIs, OEM/TSDs and ecosystems.
• Ability to craft joint GTM plans, build enablement assets, managed MDF.
• Data-first orientation and proactive optimization.
• Excellent collaborator and communicator – internal and partner teams.

Why You’ll Love It

• Unique opportunity to build a partner ecosystem from ground up-- defining strategy, tools, and impact.
• High autonomy partnered with exec buy-in – roll your ideas out fast.
• Major impact on Aeris’ go-to-market, pipeline, and partner-led growth.

Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may also be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The salary range for this role is $185,000 to $225,000 . Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.
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