Senior Director, Catalog and Product Marketing

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2 Locations
In-Office
194K-361K Annually
Hardware • Software • Semiconductor
The Role

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.

Role 

The Senior Director, Catalog and Product Marketing will lead the strategy, development, and management of catalog products across all technologies within the wireless IoT semiconductor portfolio. You will also lead the Product Marketing team responsible for our technology-based product marketing of our portfolio In this role, you will define and execute a cohesive strategy for catalog products, software tools, modules, and ecosystem partnerships that drive growth, enablement, and customer success. 

This role requires deep expertise in wireless IoT technologies, a strong understanding of modules and ecosystems, and proven experience in cross-functional leadership. You will have the opportunity to collaborate across our global teams, segment leads, product management, mass market, and sales organizations to ensure unified strategy, alignment, and flawless execution. 

   

Responsibilities   

Strategic Leadership 

  • Define and execute the overall strategy, development, and management of catalog products across all wireless IoT technologies. 

  • Partner with product marketing leads, segment and mass market teams to align product and business strategies with market needs and long-term company objectives. 

  • Lead initiatives that expand the catalog portfolio’s competitiveness and profitability. 

Module and Ecosystem Strategy 

  • Create and execute an internal and external module strategy, driving integration, scalability, and time-to-market advantages. 

  • Develop and manage ecosystem partnerships spanning hardware, software, and design services to strengthen catalog product adoption and differentiation. 

Software Tools and Enablement 

  • Create and manage a comprehensive plan for software tools, development kits, and enablement resources that accelerate customer design-in and success. 

  • Collaborate with product management, product marketing, and segment teams to ensure software assets and kits align with product roadmaps and market needs. 

Pricing and Business Strategy 

  • Develop and implement a unified pricing strategy across all technologies that supports both growth and profitability goals. 

  • Partner with product marketing and analytics teams to understand product trends, evaluate competitive pricing, and refine pricing frameworks for optimal impact. 

Cross-Functional Leadership and Collaboration 

  • Work closely with product marketing leads, segment leads, product management, mass market, and sales teams to ensure consistent alignment and coordinated execution. 

  • Drive collaboration across engineering, operations, and supply chain to translate strategic plans into actionable business outcomes. 

  • Champion data-driven decision-making and customer-centric execution across the organization. 

Leadership and Team Development 

  • Lead and mentor a high-performing team to deliver innovation, operational excellence, and strategic results. 

  • Foster a culture of accountability, collaboration, and continuous improvement. 

Skills You Will Need  

Minimum Qualifications:  

  • Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related technical discipline required. 

  • 15+ years of relevant experience with wireless IoT technologies and products. 

  • Proven success leading product portfolio strategy, catalog product management, and ecosystem development. 

  • Strong understanding of wireless IoT markets, modules & ecosystems, incl. tech such as Bluetooth, Wi-Fi, 802.15.4 (Zigbee, Thread, Matter), sub-GHz, and MCU. 

  • Demonstrated ability to work cross-functionally and drive alignment across diverse business and technical organizations. 

  • Experience in pricing strategy, partner management, and go-to-market leadership at a global scale. 

.     

The following qualifications will be considered a plus:  

  • MBA or equivalent business qualification 

 

Benefits & Perks 

You can look forward to the following benefits:   

  • Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans 

  • Highly competitive salary 

  • 401k plan with match and Roth plan option 

  • Equity rewards (RSUs) 

  • Employee Stock Purchase Plan (ESPP) 

  • Life/AD&D and disability coverage 

  • Flexible spending accounts 

  • Adoption assistance 

  • Back-Up childcare 

  • Additional benefit options (Commuter benefits, Legal benefits, Pet insurance) 

  • Flexible PTO schedule 

  • 3 paid volunteer days per year 

  • Charitable contribution match 

  • Tuition reimbursement 

  • Free downtown parking 

  • Onsite gym 

  • Monthly wellness offerings 

  • Free snacks 

  • Monthly company updates with our CEO 

 

The annualized base pay range for this role is expected to be between $194,250 - $360,750 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.

Silicon Labs Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Silicon Labs and has not been reviewed or approved by Silicon Labs.

  • Affordable Benefits Benefits are portrayed as cost-effective, with references to low premiums and employer contributions that make coverage feel financially manageable. This affordability can increase the perceived value of total rewards even when base pay is viewed as merely competitive.
  • Healthcare Strength Healthcare offerings are described as comprehensive, spanning medical, dental, and vision coverage plus mental-health resources. Additional mechanisms like HSA/FSA options and preventive-care coverage reinforce the sense of strong health support.
  • Retirement Support Retirement support appears meaningful, with mentions of a 401(k) match and immediate vesting in some descriptions. Profit-sharing elements are also cited alongside retirement programs, strengthening the longer-term rewards picture.

Silicon Labs Insights

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The Company
HQ: Austin, TX
1,900 Employees
Year Founded: 1996

What We Do

We are a leader in secure, intelligent wireless technology for a more connected world. Our integrated hardware and software platform, intuitive development tools, unmatched ecosystem and robust support make us the ideal long-term partner in building advanced industrial, commercial, home and life applications. We make it easy for developers to solve complex wireless challenges throughout the product lifecycle and get to market quickly with innovative solutions that transform industries, grow economies and improve lives.

Why Work With Us

Our incredibly talented team is comprised of innovative risktakers pushing the bounds of what’s possible. We’re problem solvers first, addressing the industry’s biggest challenges to transform industries, grow economies and improve lives.

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