At BoxLunch, we're serious about pop culture, and using our platform as a means to end hunger. For every $10 spent in store, we're donating a meal to Feeding America.
You don’t need to have Superman’s laser vision, but you need to have an eye for detail and aesthetic! As the Sr. Director of Brand Marketing at BoxLunch, you'll play a pivotal role in shaping our brand's identity and growth. Your mission will be to create and implement comprehensive marketing and communication plans that enhance brand awareness, drive customer affinity, and foster growth. This includes developing broad-reaching brand strategies as well as targeted initiatives aimed at increasing traffic, loyalty, and retention. You'll lead the development and execution of seasonal campaigns, collaborate with cross-functional teams for seamless planning, and provide marketing insights that support key business initiatives. Additionally, you'll conceptualize and create brand marketing materials for internal events, serving as a strategic partner to our merchandising, design, client experience, and planning teams.
WHAT YOU'LL DO
- Oversee brand development and management to ensure consistency and relevance across all channels and markets
- Create omni-channel strategies to reach new customers
- Lead the development and execution of integrated marketing campaigns that drive customer acquisition and engagement
- Identify new strategic business initiatives and validate business impact and viability
- Ongoing analysis and optimization of key promotions and programs to identify growth and sales opportunities
- Drive digital marketing strategies including SEO, social media, email marketing, and online advertising
- Develop content strategies that resonate with our target audience and support marketing campaigns and initiatives
- Set strategy, grow, optimize and manage the BoxLunch community!
- Create compelling editorial producing copy, photo, video content that delivers on brand voice
- Collaborate with Designers and Marketing teams to create rich content
- Build influencer network to drive social engagement through meaningful content
- Translate product ideas and key promotions into social campaigns
- Ability to translate national strategies to a local level to reach new customers
- In-mall marketing and local advertising plans
- Event planning, execution and results reporting
- Weekly reporting on KPIs (traffic, promotions, branded events, ad hoc)
- Development of brand direct mail plan including circulation, budgeting, briefing, oversight and reporting
WHAT YOU'LL NEED
- Proven experience (5+ years) as a Sr. Director of Marketing or similar role.
- College degree or equivalent experience
- PC computer literate, MAC and design software skills helpful but not mandatory; Microsoft office proficient
- Affinity for fashion/retail
- Demonstrable experience in developing and implementing successful marketing strategies and campaigns.
- Strong leadership skills with the ability to inspire and motivate teams to achieve goals.
- Excellent analytical skills with the ability to interpret complex data and make informed decisions.
- Solid understanding of digital marketing, including SEO, social media, and content marketing.
- Excellent collaborator; takes the initiative to build cross-functional partnerships
- Strategic thinker with a creative mindset and innovative approach to marketing.
What We Do
At Hot Topic Inc. we pride ourselves on being the destination of pop culture and music merchandise. We do this by hiring the best people, having the best product, and providing the best customer experience for our one-of-a-kind fans through our 3 brands: Hot Topic, BoxLunch & Her Universe.
Founded in 1989 in a Southern California garage, Hot Topic employs over 10,000 associates between 600+ retail locations, our headquarters, and two distribution centers. We are a leading retailer of officially licensed pop-culture and music licensed apparel, accessories, and gifts. We give back to our communities through our partnerships with Mental Health America, Notes for Notes, and Little Kids Rock, just to name a few.
Launched in 2015, BoxLunch is a specialty retailer committed to offering the best in official licensed merchandise and making a difference in the community. Our goal since day one is to impact lives by bringing fandom and philanthropy together - that dream became a reality by teaming up with Feeding America®! For every $10 spent, BoxLunch provides a meal to someone in need by contributing directly to local food banks. It’s in our DNA - we focus on what matters. We have a thriving e-commerce online store and 150+ specialty shops – and we’ve given over 100 million meals to those in need across the U.S. The best part? We’re just getting started.
Hot Topic Inc.’s unique culture thrives in an open and collaborative work environment where autonomy and authenticity shape your success. As a company that stays ahead of trends, we want you to come with innovative perspectives, cutting-edge thought leadership, and a readiness to learn, all of which will contribute to the continued success of our business. We’ve built an inclusive community where you’re encouraged to be who you are and love what you do!
When you join us, you become a part of something bigger. You join gifted individuals who are passionate about creating the best retail experience, best product, and a fierce connection to our brand. With talent from diverse backgrounds, we’ve assembled a group of highly motivated and driven individuals to achieve this common goal. Work doesn't have to feel like work here at Hot Topic Inc!
Why Work With Us
It's the perfect place for creative, technical, and logical minds to combine. Everyone is passionate and motivated here, it's contagious.
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