The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and veterinary care. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, Aspen Dental Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet veterinary. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our continued growth, we have an exciting opportunity to join our Marketing team as Senior Director, Brand Marketing. This is a critical role in the organization driving brand marketing strategy for this brand.
Job Overview:
We are seeking a highly experienced and strategic Senior Director, Brand Marketing to lead the development and execution of integrated brand marketing campaigns. The Brand Marketing Director will be responsible for defining and driving the overall brand strategy, ensuring consistent positioning and messaging across all channels. This role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.
Key Responsibilities:
- Develop and lead the overall brand strategy to strengthen market positioning and ensure consistent brand messaging across all touchpoints.
- Oversee the planning, development, and execution of multi-channel marketing campaigns (digital, social media, print, events, and influencer partnerships).
- Define and maintain the brand’s voice, tone, and visual identity to ensure consistency in all communications.
- Collaborate with internal teams (creative, product, sales, and customer experience) to align brand strategy with business goals.
- Conduct market research and analyze customer insights to identify opportunities for growth and differentiation.
- Manage and mentor a team of brand marketing professionals, fostering a high-performance and collaborative culture.
- Develop compelling and creative brand narratives that resonate with target audiences and drive emotional connection.
- Lead the creation of content strategies to support product launches, brand initiatives, and customer engagement.
- Monitor and report on campaign performance using key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates.
- Manage the brand marketing budget to maximize ROI and ensure cost-effective execution of campaigns.
- Partner cross functionally to design and manage promotional strategies
- Stay informed on industry trends, competitor activities, and market dynamics to adjust strategies as needed.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
- Strong understanding of consumer behavior, market segmentation, and competitive positioning.
- Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.
- Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Experience working with creative teams to develop impactful brand messaging and content.
Preferred Skills:
- Experience in healthcare, dental, or medical devices is a plus.
- Background in rapid asset development across digital channels
- Strong storytelling and creative strategy skills.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
- Experience in managing agency relationships and creative partners.
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- Salary: Annual pay range: $195k -225k, plus bonus/incentives
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 10+ years of experience in brand marketing
- Proven track record of developing and executing successful campaigns
- Strong understanding of consumer behavior, market segmentation, and competitive positioning
- Expertise managing multi-channel campaigns across digital, social media, traditional media, and experiential marketing
- Excellent leadership and team management skills
- Strong analytical skills and ability to interpret data and adjust strategies
- Experience working with creative teams to develop brand messaging and content
- Experience in healthcare, dental, or medical devices
- Experience with rapid asset development across digital channels
- Strong storytelling and creative strategy skills
- Ability to manage multiple priorities in a fast-paced environment
- Experience managing agency relationships and creative partners
Aspen Dental Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aspen Dental and has not been reviewed or approved by Aspen Dental.
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Healthcare Strength — The careers page lists multiple medical plan options alongside dental and vision coverage, plus life and disability insurance and mental well-being support. Feedback suggests the healthcare offering is broadly structured and competitive on paper.
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Retirement Support — A 401(k) with company match is prominently advertised, and some employees specifically highlight the 401(k) match positively. Feedback suggests retirement benefits are a meaningful component of total compensation.
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Wellbeing & Lifestyle Benefits — Extras such as student loan refinancing, tuition discounts, pet benefits, identity/fraud protection, financial wellness tools, an EAP, and hardship assistance are included. Feedback suggests these additions expand total rewards beyond base pay.
Aspen Dental Insights
What We Do
Aspen Dental is a nationwide network of independently owned dental practices providing accessible, affordable oral healthcare. The practices offer general dentistry, dentures, implants, clear aligners, and emergency care. They emphasize accessible, affordable treatment, accept most insurance providers, offer flexible payment options, and use onsite labs and customized care plans. Aspen Dental’s website also highlights checkups, same-day appointments, and more than 1,100 offices nationwide.
