The Role
The Senior Director of Brand Marketing will lead brand strategy and oversee PR, influencer, and social channels to amplify brand awareness and community engagement.
Summary Generated by Built In
In-Office 5 days/week in Playa Vista, CA HQ
Who We Are:
Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.
Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.
Who We Are Looking For:
We are looking for a dynamic, impact-obsessed Senior Director of Integrated Brand Marketing to define and amplify the Thrive Causemetics brand across every consumer touchpoint. In this role, you will be responsible for leading our brand strategy and owning our PR, influencer, and organic social channels to elevate brand awareness, drive cultural relevance, and deepen emotional connection with our community. This is not just a role about campaign planning and driving likes, though both matter. This leader will be held accountable for real business results, including revenue growth and measurable marketing impact.
This leader will also play a critical role in shaping and executing marketing strategy across Thrive’s growing retail footprint, ensuring our brand shows up powerfully on shelves, through in-store storytelling, and in retail-specific campaigns.
This position is ideal for a brand leader who is both visionary and hands-on, with a deep understanding of storytelling, media, and community building in the beauty space. The ideal candidate is equally strong in analytical and logical thinking as they are in creative and intuitive thinking; someone who leads with both the left and right sides of their brain. You will lead a high-performing team and collaborate cross-functionally to execute integrated brand campaigns that are bold, authentic, and purpose-led.
What You Will Be Doing:
- Brand Strategy + Campaign Development
- Define and lead the brand marketing strategy and calendar, ensuring alignment with product launches, key retail moments, and the Bigger Than Beauty™ mission.
- Own the 360° brand campaign architecture—including messaging frameworks, go-to-market storytelling, and channel planning—to drive consistency and breakthrough visibility.
- Develop creative briefs and partner with Creative and Product teams to deliver culturally relevant, mission-aligned campaign work.
- Lead the strategic development and execution of brand marketing initiatives that support Thrive Causemetics’ retail expansion, including in-store campaigns, retail media, co-branded launches, and omnichannel messaging.
- Seamlessly support and collaborate across functions, from Product and Creative to Growth & Performance, ensuring brand strategy is integrated and additive across the full marketing ecosystem.
- Oversee the integrated consumer engagement strategy, including:
- PR: Build and manage press relationships, lead brand storytelling efforts, and secure high-impact coverage in beauty, lifestyle, and purpose-driven media outlets.
- Organic Social: Guide content strategy, tone, and platform innovation across Instagram, TikTok, YouTube, and emerging channels; ensure authentic engagement and community responsiveness.
- Influencer Marketing: Own influencer and brand ambassador programs end-to-end, including casting, content strategy, activations, and performance tracking.
- Drive brand buzz through earned media, social conversation, and influencer amplification—with a keen eye on cultural trends and community moments.
- Monitor and report on KPIs related to awareness, engagement, reach, sentiment, and brand share of voice. Additionally, you will be responsible for tracking and reporting on business-impact metrics, including revenue contribution, marketing efficiency (e.g., CAC, ROAS on brand investments), and overall marketing ROI.
- Build and lead a team of brand, social, and influencer marketers—mentoring for growth and collaboration.
- Partner closely with Creative, Product Development, Ecommerce, CX, and Education to bring the brand to life across all consumer experiences.
- Work in lockstep with Performance Marketing to align messaging, content, and influencer strategies for full-funnel impact.
Consumer Engagement (PR, Social, Influencer)
Team + Cross-Functional Leadership
What Will Make You Stand Out:
- 10+ years of experience in brand marketing or communications, including PR, influencer, and social media strategy; beauty industry experience preferred.
- Proven success building household-name brands and leading breakthrough storytelling across paid, earned, and owned channels.
- Demonstrated ability to connect brand strategy to business outcomes. You can point to campaigns and programs that moved the needle on revenue, not just awareness.
- Experience leading brand and shopper marketing strategy in a retail environment, ideally in beauty, with a proven ability to build awareness and drive conversion in-store.
- Deep relationships with media and influencer communities, and fluency in evolving digital platforms.
- Strong leadership presence with the ability to inspire teams and build alignment across departments.
- Equally strong in both analytical/logical thinking and creative/intuitive thinking. You're as comfortable in a data dashboard as you are in a creative brainstorm.
- Metrics- and insight-driven mindset—equally comfortable with brand lift metrics and real-time content performance dashboards. You understand that likes and impressions are inputs, not endpoints.
- Passionate about Thrive Causemetics’ mission and our commitment to purpose-driven beauty.
Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.
The base pay range for this role is $185,000 - $220,000, with the following factors determining the base pay at offer: skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.
Skills Required
- 10+ years of experience in brand marketing or communications
- Experience in PR, influencer and social media strategy
- Beauty industry experience preferred
- Proven success in building household-name brands
- Experience in retail brand and shopper marketing strategy
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The Company
What We Do
We’re Changing the Beauty Industry for Good. Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women. Thrive Causemetics is Bigger Than Beauty™️: For every product you purchase, we donate to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates. All of our high-performance cosmetics are developed at Thrive Causemetics Lab—we control every step of the product development process, and a large part of it involves you.
