Senior Director, Amazon Commerce Measurement & Analytics

Reposted Yesterday
Be an Early Applicant
Hiring Remotely in North Carolina, USA
Remote
94K-172K Annually
Senior level
AdTech • Marketing Tech
The Role
Lead Amazon-specific measurement strategy across Sponsored Ads, Amazon DSP, and AMC. Define KPI hierarchies, attribution and incrementality approaches, operationalize measurement into planning/activation workflows, build SQL-based analyses, partner with activation and tech teams, enable buy-side platforms (Pacvue, Skai), produce client-ready reporting, and support training and playbook development.
Summary Generated by Built In

Job Description:

Location: open to remote candidates

The Senior Director, Amazon Commerce Measurement & Analytics is a senior individual‑contributor and team‑leading role focused exclusively on Amazon measurement across buy‑side commerce media. This role directly supports the VP, Commerce Media Measurement & Analytics and is responsible for ensuring Amazon measurement excellence across planning, activation, optimization, and client decisioning.

The Senior Director partners closely with Commerce & Retail Media Activation teams, Marketing Effectiveness, Data Experience, and Data & Technology (D&T) to ensure Amazon‑specific measurement is embedded into operating workflows rather than treated as downstream reporting.

Key Responsibilities

  • Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).

  • Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality.

  • Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.

  • Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.

  • Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.

  • Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.

  • Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients

  • Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms.

  • Consult on Amazon measurement best practices for client teams.

  • Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement.

  • Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Qualifications

  • 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.

  • Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries

  • Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)

  • Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting

  • Working knowledge of AMC APIs, data ingestion, and measurement data pipelines

  • Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools

  • Proven ability to partner cross‑functionally with activation, marketing effectiveness, and technology teams.

  • Agency, retailer, or commerce technology platform experience strongly preferred.

The annual salary range for this position is $94,000-$172,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AB2

Location:

USA - Remote - North Carolina

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
  • Hands-on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL-based queries.
  • Strong understanding of Amazon attribution models and incrementality/experimentation design (e.g., holdouts, exposure tests).
  • Familiarity with data visualization tools (Tableau, Power BI, etc.) for client-ready reporting.
  • Working knowledge of AMC APIs, data ingestion, and measurement data pipelines.
  • Experience supporting or enabling buy-side platforms such as Pacvue, Skai, or Amazon native reporting tools.
  • Proven ability to partner cross-functionally with activation, marketing effectiveness, and technology teams.
  • Agency, retailer, or commerce technology platform experience.

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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