Senior Director, AdTech Solutions & Innovation

Posted Yesterday
Be an Early Applicant
New York, NY, USA
In-Office
137K-180K Annually
Senior level
AdTech • Marketing Tech • Software
The Role
Lead strategy, design, and commercialization of AdTech/MarTech solutions across audience data, identity, activation, measurement, CRM/CDPs, retail media, and clean rooms. Develop solution blueprints, integration strategies, go-to-market plans, and partnerships. Drive cross-functional initiatives, assess build-vs-buy, translate technical complexity into business narratives, and bring scalable advertising and data products to market.
Summary Generated by Built In

Job Description:

Please Note: This is a hybrid position based in New York City. Candidates must be able to work from our NYC office on a regular basis and should be located within a reasonable commuting distance.

About the Role

We're seeking a Senior Director, AdTech Solutions & Innovation to lead the design, integration, and commercialization of cutting-edge advertising, data, identity, and marketing technology solutions that solve complex client and business challenges.

This highly strategic leadership role sits at the intersection of AdTech, MarTech, audience data, identity, media activation, and product innovation. You'll be responsible for connecting platforms, technologies, data assets, and business capabilities to create scalable, market-ready solutions that drive growth, innovation, and measurable business impact.

This is not a traditional engineering or infrastructure role. Instead, we're looking for a strategic innovator who can translate complexity into opportunity, design solution frameworks, and bring together cross-functional teams to create products and capabilities that differentiate us in the marketplace.

What You'll Do
  • Design and architect solutions across audience data, identity, activation, measurement, CRM, retail media, and marketing technology ecosystems.
  • Develop solution blueprints, integration strategies, and go-to-market frameworks that address evolving client and business needs.
  • Evaluate existing technologies and capabilities to identify opportunities for innovation, optimization, and commercialization.
  • Partner with product, media, data, analytics, technology, and commercial teams to bring new solutions to market.
  • Assess build-versus-buy opportunities and identify strategic technology partnerships.
  • Lead cross-functional initiatives that span multiple stakeholders, platforms, and business functions.
  • Translate complex technical concepts into compelling business narratives for clients, partners, and executive leadership.
  • Drive innovation across identity, audience solutions, retail media, clean rooms, measurement, activation, and emerging advertising technologies.
What We're Looking For

The ideal candidate combines the mindset of a:

  • AdTech Strategist
  • Solutions Architect
  • Innovation Leader
  • Product Strategist
  • Technology Consultant

You thrive in ambiguity and excel at:

  • Solving complex business and technology challenges.
  • Connecting platforms, data, workflows, and teams into scalable solutions.
  • Balancing technical feasibility with commercial impact.
  • Driving alignment and influence across diverse stakeholder groups.
  • Simplifying complex concepts for both technical and non-technical audiences.
  • Identifying new opportunities and turning ideas into actionable solutions.
  • Leading innovation initiatives from concept through commercialization.
Key Experience

Successful candidates will have experience with some combination of:

  • AdTech and MarTech platforms
  • Audience, identity, and customer data solutions
  • CRM and Customer Data Platforms (CDPs)
  • Retail media ecosystems
  • Data clean rooms and privacy-safe collaboration environments
  • Measurement, attribution, and analytics technologies
  • Data partnerships and activation platforms
  • Complex technology integrations
  • Product strategy and solution development
  • Go-to-market planning and commercialization
Why Join Us?

This is a unique opportunity to shape the future of advertising technology, audience solutions, and data-driven innovation. You'll work on high-impact initiatives, influence product and business strategy, and collaborate with industry leaders to build scalable solutions that drive growth and create competitive advantage.

If you're passionate about innovation, enjoy solving complex problems, and want to help define the next generation of AdTech solutions, we'd love to hear from you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

 

The annual salary range for this position is $136,850 - $180,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

 

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

New York

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • Senior leadership experience (Director level) driving AdTech/MarTech strategy and product commercialization
  • Experience designing and architecting solutions across audience data, identity, activation, measurement, CRM, retail media, and marketing technology ecosystems
  • Experience with AdTech and MarTech platforms
  • Experience with audience, identity, and customer data solutions
  • Experience with CRM systems and Customer Data Platforms (CDPs)
  • Experience with retail media ecosystems
  • Experience with data clean rooms and privacy-safe collaboration environments
  • Experience with measurement, attribution, and analytics technologies
  • Experience managing complex technology integrations and data partnerships
  • Product strategy, solution development, and go-to-market planning experience
  • Proven ability to lead cross-functional initiatives and influence diverse stakeholders
  • Must be located within reasonable commuting distance to New York City and able to work hybrid from the NYC office regularly
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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