With more than 30 years in business, Mindex is a product and services company with a proven track record of delivering successful software and product solutions. We specialize in agile software development, cloud professional services, and the creation of innovative, homegrown products.
Our team has built platforms such as SchoolTool, Advanced Analytics, and our Integrations Platform from the ground up-giving us firsthand experience in designing, developing, supporting, and scaling modern software in real‑world environments.
We're proud to be recognized as the #1 Software Developer in the 2025 RBJ Book of Lists and ranked #80 in the Rochester Chamber Top 100 Companies. As our roster of satisfied clients and #ROCstar employees continues to grow, we're always looking for talented people who want to make an impact. Are you ready to join our team?
This role manages the strategic direction and tactical execution of cross functional initiatives of the Digital Sales and Marketing (DSM) Organization. This role partners closely with Marketing, Market Teams, Product Management, Engineering, and Sales to ensure that the DSM org is positioned to capture acquisition and growth of the digital consumer.
Essential Functions
- Define and develop company-wide strategy of digital transformation across customer experience, sales, marketing, and business units.
- Work with marketing and business units to identify initiatives that deepen the digital customer experience in a way that is cohesive and builds upon the larger Paychex strategy.
- Oversee the creation, technical development, and execution of high impact digital solutions.
- Drive UX/UI strategy of solutions, in collaboration with stakeholders, to create prototypes and designs that support the buyer journey.
- Support implementation of solutions by coordinating execution teams and plans across internal/external partners.
- Provide digital strategy guidance and governance to Business Units.
- Communicate digital strategy and initiatives to company and Executive Committee.
Requirements
- Minimum 10 years’ experience in digital strategy, digital marketing, product management, and/or marketing of digital experiences (in house or agency)
- End-to-end experience shipping apps or websites required
- Familiarity with website/product lifecycle development from ideation to execution
- Experience developing requirements, writing functional specs
- Ability to manage/work closely with technical teams
- Advanced experience managing UX/UI teams and tools, wireframing, prototyping
- Ability to conduct user interviews
- A customer-centric approach to product design
- Ability to cultivate key relationships and influence across the entire org
- Excellent communication skills
- Stays informed of latest innovations in tech
- Ability to lead transformational programs
- Strategic thinker with a passion for innovation and storytelling
Benefits
- Health insurance
- Paid holidays
- Flexible time off
- 401k retirement savings plan and company match with pre-tax and ROTH options
- Dental insurance
- Vision insurance
- Employer paid disability insurance
- Life insurance and AD&D insurance
- Employee assistance program
- Flexible spending accounts
- Health savings account with employer contributions
- Accident, critical illness, hospital indemnity, and legal assistance
- Adoption assistance
- Domestic partner coverage
Mindex Perks
- Tickets to local sporting events
- Teambuilding events
- Holiday and celebration parties
Professional Development
- Leadership training
- License to Udemy online training courses
- Growth opportunities
The band range for this role takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, skill sets, education, experience, training, certifications, internal equity, and other business and organizational needs. It is not typical for an individual to be hired at, or near, the top of the range for their role; and compensation decisions are dependent on the facts and circumstances of each case.
The range for this role is $150,000 - $200,000.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor, or take over sponsorship of an employment Visa at this time.
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What We Do
Mindex is an industry leader in software applications and development in Rochester, New York. For more than 25 years, Mindex has delivered on the needs of a variety of customers to achieve their goals through proven technologies, software, and services. Mindex specializes in software development for large enterprise clients in the Rochester, NY area and for New York State K-12 schools. We are a rapidly growing organization expanding heavily into cloud app. development and modernizing our home-grown K-12 Student Management System, SchoolTool. SchoolTool leads the way as the most trusted web-based student management system in New York State. Designed specifically to meet NYS requirements and school districts, it provides secure access to real-time data and time-saving tools for K-12 school administrators, faculty, staff, and parents. Awards and Accolades: #1 Software Developer, 2022 - RBJ Book of Lists A Top 100 Company (#48) - The Greater Rochester Chamber of Commerce #1 Best Company - 2019 RBJ Reader Rankings Best Company Culture (top three winner) - 2019 RBJ Reader Rankings Our Mission - With the brightest minds, unparalleled dedication, a passion for creating solutions, and thoughtful execution, we collaborate with our customers to achieve their goals through proven technologies, software, and services. Our Vision - We will anticipate tomorrow’s challenges, inspire innovation, and cultivate relationships to create solutions. We are committed to connecting people, teams, and communities to make a difference and give back. Our Values - Innovation, Collaboration, Excellence, Trust, Gratitude
