Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
The Senior Digital Strategist will be a key player of the C2 Intelligence Team in South Africa, increasing the awareness of our offering and growing the business. Reporting directly to Data & Intelligence Director. The Senior Digital Strategist will help the team deliver the work to the highest standards by building and leading data informed strategies. Working closely with other departments (Creative, Strategy, Experience), other agencies across the Ogilvy network, and stakeholders from WPP organisation.
The Senior Digital Strategist must be an expert in the full range of digital and social media disciplines and channels. They will drive the data strategy within the team and help translate the analysis into actionable insights and recommendations. Excellent strategic thinking and executive communication skills are required.
Key responsibilities:
- Development of digital marketing strategies using data and technology in line with clients’ objectives
- Translate the data analysis and research into actionable insights and recommendations for our client portfolio (direct, Ogilvy and WPP network)
- Work with the team of Data Analysts and provide them with necessary feedback, support and guidance
- Own projects and clients to deliver the work to world class standards, and to make sure that decisions and actions are informed with data
- Analyse social and digital data by using 3rd party tools (e.g. Synthesio, Sprinklr, Unmetric, Profiler, Social Lab Proprietary Tools, GWI etc…) based on particular need
- Research through platforms available thanks to WPP contracts (e.g. eMarketer, WARC, Forrester, Mintel)
- Using segmentation and other relevant data to develop audience persona’s and clearly defined, targetable audiences across digital channels
- Support planners in developing data-validated strategies bringing data richness to what consumers are ‘saying’, ‘sharing’ and ‘searching’
- Help to create new, commercially viable data products
- Collaborate with WPP and external data providers
- Design insightful reports and audits with strategic recommendations which are aimed to answer business questions
- Client facing for the presentation of intelligence work
- Contribute to the new business projects across the network
- Lead training and coaching in the intelligence field for the team and for the broader network
Qualifications and skills:
- Min 5 years of experience in digital strategy / research / data analysis
- Experience in strategy consulting and/or marketing strategy across multiple industries and in an agency environment
- Strong research skills - understand how to apply qualitative and quantitative learnings towards actionable recommendations
- Experience in social listening, social data analytics, social strategic planning, digital benchmarking, audience analysis and first-party data analytics
- Candidate must have data analytical skills and spreadsheet capabilities; can build detailed business case/ROI modelling
- Ability to work effectively, proactively and seamlessly amongst an integrated agency team
- Proven ability to bring strategic challenges to life in a way that convinces and inspires creative teams and clients
Offer:
- Fulltime job within a growing and trendsetting agency
- Global client portfolio
- Attractive package and benefits
- Continuous trainings and growth opportunities
- Hybrid work policy
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What We Do
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
