Senior Digital Product Manager

Posted 2 Days Ago
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Singapore, SGP
Hybrid
Senior level
Hospitality
The Role
Leads end-to-end digital product strategy for Accor Plus across web, mobile, and member-engagement platforms. Owns the product roadmap, discovery, experimentation, lifecycle management, feature prioritization, KPI tracking, and continuous optimization. Collaborates with UX, engineering, data, marketing, loyalty, and regional business teams to improve member acquisition, onboarding, engagement, retention, conversion, NPS, and revenue outcomes.
Summary Generated by Built In
Company Description

Accor Plus, Accor's leading loyalty subscription business for over 30 years, delivers exclusive value and premium experiences to 480,000+ ALL Accor+ Explorer members across 30 countries, offering meaningful benefits and driving deeper loyalty for both members and hotel partners.

Job Description

About the Role
We’re looking for a Senior Digital Product Manager to lead the end-to-end digital product strategy for Accor Plus. You’ll drive product vision, customer experience optimisation and commercial outcomes across web, mobile and member-engagement platforms, making sure our digital products deliver personalised, seamless, high-value experiences that support Accor’s global digital transformation ambitions.

What you'll do:

  • Define and own the digital product roadmap for the Accor Plus member journey, from acquisition and onboarding through to engagement and retention
  • Align product strategy with Accor Customer, Digital and Tech’s broader transformation goals and hospitality experience standards
  • Identify new digital opportunities that enhance member value, loyalty and revenue
  • Lead discovery, research and experimentation to understand member needs across all markets, and turn those insights into personalised, frictionless digital journeys
  • Manage the product lifecycle: ideation, requirements, design, development, launch and optimisation
  • Collaborate with UX, engineering, data, tech, customer, marketing and loyalty teams
  • Prioritise features using data-driven frameworks (e.g. impact vs effort, OKRs)
  • Partner with regional Accor Plus business leaders to make sure digital products support commercial KPIs
  • Communicate product vision, progress and performance to senior stakeholders 
  • Define and track product KPIs (conversion, engagement, retention, NPS, revenue contribution) and use A/B testing, analytics and customer feedback to drive continuous improvement

What you'll bring:

  • Proven experience in digital product management, preferably in the travel or hospitality industry
  • Strong understanding of user-centred design principles and methodologies
  • Proficiency in product management tools (e.g. JIRA, Confluence, Asana)
  • Experience developing prototypes using coding tools. Strong data analysis and interpretation skills
  • Ability to balance innovation with the stability of existing products, and to integrate legacy systems with new digital platforms
  • Confident communicator who can present strategy and roadmaps to executive leadership, collaborate with global teams across time zones, and translate technical concepts for non-technical stakeholders

Qualifications

  • Education: Bachelor’s or Master’s degree in Computer Science, Business or a related field
  • Experience: 8+ years of experience in Digital Product Management, User Experience, or similar

Why You'll Love Us

  • Hands-on role with real day-to-day impact across a global hospitality brand
  • Supportive, results-driven team environment 
  • Hybrid Working with min 3 days in office
  • Staff discounts at our hotels worldwide

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.

Skills Required

  • Proven experience in digital product management, user experience, or a similar discipline
  • 8+ years of experience in digital product management, user experience, or a similar field
  • Bachelor's or Master's degree in Computer Science, Business, or a related field
  • Strong understanding of user-centered design principles and methodologies
  • Proficiency with product management tools such as JIRA, Confluence, or Asana
  • Experience developing prototypes using coding tools
  • Strong data analysis and interpretation skills
  • Experience in the travel or hospitality industry
  • Ability to integrate legacy systems with new digital platforms
  • Ability to communicate strategy and roadmaps to executive leadership and global teams
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The Company
HQ: Paris
77,633 Employees

What We Do

We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

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