Senior Digital Media Buyer

SENIOR DIGITAL MEDIA BUYER

Furman Roth Advertising in NYC is seeking a Senior Digital Media Buyer to manage, execute, optimize, analyze and report on integrated paid media campaigns.  Unique position and good growth opportunity for hands-on professional with background in paid media, digital marketing and media planning to work with clients in Higher Ed and other verticals.

This hybrid position (3 days in-office; 2 days remote) offers excellent growth opportunities in a fun, supportive and collaborative environment with knowledgeable team members to work with.

Responsibilities include:

• Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively.
• Support the execution of media plans across multiple platforms, overseeing audience targeting, budget allocation, and performance tracking to drive campaign success.
• Participate in internal team and client meetings as necessary to review strategies and reporting.

 Skills and Qualifications required:

•  2 – 6 years experience in digital campaign setup, management, and optimization, including Google Ads, Facebook Ads Manager, Snap Ads, LinkedIn Campaign Manager, Reddit Ads, TikTok Ads.
• Proficiency in Google Analytics, Google Data Studio and other data tracking and visualization tools and methods to assess and improve ROI of campaigns and provide timely reporting.
• Manage multiple clients and complex accounts in a fast-paced agency environment, ensuring organization, efficiency, and high-quality deliverables.
• Ability to analyze, report and present data in a clear and insightful manner.
• Should be up to date with latest digital trends, best practices and ad platforms.
• Ability to multitask, meet deadlines and respond to client needs.
• Strong command of MS Office Suite (Excel, PowerPoint, Word) and Google professional applications (Google Drive, Docs, Sheets)
• Experience with any traditional media a plus (but not required)
• Higher Ed marketing or Ad Agency experience a plus (but not required)

We offer competitive compensation package including 401k plan, plus profit sharing and health benefits, annual bonus and annual salary increases.  If you are ready to make a move and put your expertise to excellent use with an exciting and growing company, please email your resume and salary requirements.